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Mobile shopping beauty live commerce changes in COVID‐19 pandemic focused on fun contents of MZ generation in Republic of Korea
Background Severe acute respiratory syndrome coronavirus 2 (SARS‐CoV‐2) is the new virus responsible for the coronavirus disease 2019 (COVID‐19) pandemic. According to these circumstances, a study was conducted to prepare a long‐term non‐face‐to‐face outpatient treatment service during the COVID‐19...
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| Published in: | Journal of cosmetic dermatology 2022-06, Vol.21 (6), p.2298-2306 |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
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| container_end_page | 2306 |
| container_issue | 6 |
| container_start_page | 2298 |
| container_title | Journal of cosmetic dermatology |
| container_volume | 21 |
| creator | Lee, Jinkyung Kwon, Ki Han |
| description | Background
Severe acute respiratory syndrome coronavirus 2 (SARS‐CoV‐2) is the new virus responsible for the coronavirus disease 2019 (COVID‐19) pandemic. According to these circumstances, a study was conducted to prepare a long‐term non‐face‐to‐face outpatient treatment service during the COVID‐19 pandemic. Given the current situation of the times, it is expected that there will be no return to the non‐face‐to‐face prior.
Objectives
Therefore, this study descriptively investigated changes in consumer demand for new changes in the cosmetic market that has changed since COVID‐19.
Methods
It was written with reference to keywords such as “Covid Mobile Shopping,” “Covid MZ Generation,” “Covid Live Commerce,” and “Fun Content.” This study was conducted by searches on PubMed, Google Scholar and Scopus, and ResearchGate. A total of 398 papers were found, of which 40 were successfully included in this study.
Results
It is expected that this era will be centered on the MZ generation, which has emerged as a new consumer in the market, where individual tastes and individuality are emphasized. Millennials and Generation Z, also called the “SNS generation,” are focusing on consumption trends.
Conclusion
It is expected that this review will be used as important marketing material for a new change in the cosmetics market by clearly understanding the consumer needs of the cosmetics industry that has changed in the untact era. |
| doi_str_mv | 10.1111/jocd.14442 |
| format | article |
| fullrecord | <record><control><sourceid>proquest_pubme</sourceid><recordid>TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_9115095</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2655102247</sourcerecordid><originalsourceid>FETCH-LOGICAL-c3352-5953f0b334611f5e51665cae5ff05e0ebc46b7d9e813826b3f916948e507b2543</originalsourceid><addsrcrecordid>eNp9UcFuEzEQtRCoLaEXPgD5iCql9aztTfaChNIWWlpFQsCBi-X1jhNXu_bW3m2VG_wB38iX4JISwQVfPNJ7897MPEJeAjuG_E5ugmmOQQhRPCEHIGZ8WkApn-5qzvbJ85RuGINZBXKP7HMpylICOyDfr0PtWqRpHfre-RWtUY_DhrbuDqkJXYfR5GKt_QoTdZ4ull8uTn9--wEV7bVvsHOG2mDGhA0NntrR5zY_oB8SDZZef6Ur9Bj14DKa-z9iP9ZtbsrghxBRvyDPrG4THj7-E_L5_OzT4v30avnuYvH2amo4l8VUVpJbVnMuSgArUULewGiU1jKJDGsjynrWVDgHPi_KmtsKykrMUbJZXUjBJ-TNVjf7d9iYPGHUreqj63TcqKCd-hfxbq1W4U5VAJJl9wl5_SgQw-2IaVCdSwbbVnsMY1JFKfNJiyIffUKOtlQTQ0oR7c4GmHrITD1kpn5nlsmv_h5sR_0TUibAlnCfk9r8R0pdLhenW9Ffq52jTw</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2655102247</pqid></control><display><type>article</type><title>Mobile shopping beauty live commerce changes in COVID‐19 pandemic focused on fun contents of MZ generation in Republic of Korea</title><source>Wiley-Blackwell Journals</source><creator>Lee, Jinkyung ; Kwon, Ki Han</creator><creatorcontrib>Lee, Jinkyung ; Kwon, Ki Han</creatorcontrib><description>Background
Severe acute respiratory syndrome coronavirus 2 (SARS‐CoV‐2) is the new virus responsible for the coronavirus disease 2019 (COVID‐19) pandemic. According to these circumstances, a study was conducted to prepare a long‐term non‐face‐to‐face outpatient treatment service during the COVID‐19 pandemic. Given the current situation of the times, it is expected that there will be no return to the non‐face‐to‐face prior.
Objectives
Therefore, this study descriptively investigated changes in consumer demand for new changes in the cosmetic market that has changed since COVID‐19.
Methods
It was written with reference to keywords such as “Covid Mobile Shopping,” “Covid MZ Generation,” “Covid Live Commerce,” and “Fun Content.” This study was conducted by searches on PubMed, Google Scholar and Scopus, and ResearchGate. A total of 398 papers were found, of which 40 were successfully included in this study.
Results
It is expected that this era will be centered on the MZ generation, which has emerged as a new consumer in the market, where individual tastes and individuality are emphasized. Millennials and Generation Z, also called the “SNS generation,” are focusing on consumption trends.
Conclusion
It is expected that this review will be used as important marketing material for a new change in the cosmetics market by clearly understanding the consumer needs of the cosmetics industry that has changed in the untact era.</description><identifier>ISSN: 1473-2130</identifier><identifier>EISSN: 1473-2165</identifier><identifier>DOI: 10.1111/jocd.14442</identifier><identifier>PMID: 35466510</identifier><language>eng</language><publisher>England: John Wiley and Sons Inc</publisher><subject>Covid ; COVID‐19 ; Fun ; live commerce ; mobile shopping ; MZ generation ; Review</subject><ispartof>Journal of cosmetic dermatology, 2022-06, Vol.21 (6), p.2298-2306</ispartof><rights>2022 Wiley Periodicals LLC</rights><rights>2022 Wiley Periodicals LLC.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c3352-5953f0b334611f5e51665cae5ff05e0ebc46b7d9e813826b3f916948e507b2543</citedby><cites>FETCH-LOGICAL-c3352-5953f0b334611f5e51665cae5ff05e0ebc46b7d9e813826b3f916948e507b2543</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1111%2Fjocd.14442$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1111%2Fjocd.14442$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>230,315,786,790,891,27957,27958,50923,51032</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/35466510$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Lee, Jinkyung</creatorcontrib><creatorcontrib>Kwon, Ki Han</creatorcontrib><title>Mobile shopping beauty live commerce changes in COVID‐19 pandemic focused on fun contents of MZ generation in Republic of Korea</title><title>Journal of cosmetic dermatology</title><addtitle>J Cosmet Dermatol</addtitle><description>Background
Severe acute respiratory syndrome coronavirus 2 (SARS‐CoV‐2) is the new virus responsible for the coronavirus disease 2019 (COVID‐19) pandemic. According to these circumstances, a study was conducted to prepare a long‐term non‐face‐to‐face outpatient treatment service during the COVID‐19 pandemic. Given the current situation of the times, it is expected that there will be no return to the non‐face‐to‐face prior.
Objectives
Therefore, this study descriptively investigated changes in consumer demand for new changes in the cosmetic market that has changed since COVID‐19.
Methods
It was written with reference to keywords such as “Covid Mobile Shopping,” “Covid MZ Generation,” “Covid Live Commerce,” and “Fun Content.” This study was conducted by searches on PubMed, Google Scholar and Scopus, and ResearchGate. A total of 398 papers were found, of which 40 were successfully included in this study.
Results
It is expected that this era will be centered on the MZ generation, which has emerged as a new consumer in the market, where individual tastes and individuality are emphasized. Millennials and Generation Z, also called the “SNS generation,” are focusing on consumption trends.
Conclusion
It is expected that this review will be used as important marketing material for a new change in the cosmetics market by clearly understanding the consumer needs of the cosmetics industry that has changed in the untact era.</description><subject>Covid</subject><subject>COVID‐19</subject><subject>Fun</subject><subject>live commerce</subject><subject>mobile shopping</subject><subject>MZ generation</subject><subject>Review</subject><issn>1473-2130</issn><issn>1473-2165</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2022</creationdate><recordtype>article</recordtype><recordid>eNp9UcFuEzEQtRCoLaEXPgD5iCql9aztTfaChNIWWlpFQsCBi-X1jhNXu_bW3m2VG_wB38iX4JISwQVfPNJ7897MPEJeAjuG_E5ugmmOQQhRPCEHIGZ8WkApn-5qzvbJ85RuGINZBXKP7HMpylICOyDfr0PtWqRpHfre-RWtUY_DhrbuDqkJXYfR5GKt_QoTdZ4ull8uTn9--wEV7bVvsHOG2mDGhA0NntrR5zY_oB8SDZZef6Ur9Bj14DKa-z9iP9ZtbsrghxBRvyDPrG4THj7-E_L5_OzT4v30avnuYvH2amo4l8VUVpJbVnMuSgArUULewGiU1jKJDGsjynrWVDgHPi_KmtsKykrMUbJZXUjBJ-TNVjf7d9iYPGHUreqj63TcqKCd-hfxbq1W4U5VAJJl9wl5_SgQw-2IaVCdSwbbVnsMY1JFKfNJiyIffUKOtlQTQ0oR7c4GmHrITD1kpn5nlsmv_h5sR_0TUibAlnCfk9r8R0pdLhenW9Ffq52jTw</recordid><startdate>202206</startdate><enddate>202206</enddate><creator>Lee, Jinkyung</creator><creator>Kwon, Ki Han</creator><general>John Wiley and Sons Inc</general><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7X8</scope><scope>5PM</scope></search><sort><creationdate>202206</creationdate><title>Mobile shopping beauty live commerce changes in COVID‐19 pandemic focused on fun contents of MZ generation in Republic of Korea</title><author>Lee, Jinkyung ; Kwon, Ki Han</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c3352-5953f0b334611f5e51665cae5ff05e0ebc46b7d9e813826b3f916948e507b2543</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2022</creationdate><topic>Covid</topic><topic>COVID‐19</topic><topic>Fun</topic><topic>live commerce</topic><topic>mobile shopping</topic><topic>MZ generation</topic><topic>Review</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Lee, Jinkyung</creatorcontrib><creatorcontrib>Kwon, Ki Han</creatorcontrib><collection>PubMed</collection><collection>CrossRef</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>Journal of cosmetic dermatology</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Lee, Jinkyung</au><au>Kwon, Ki Han</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Mobile shopping beauty live commerce changes in COVID‐19 pandemic focused on fun contents of MZ generation in Republic of Korea</atitle><jtitle>Journal of cosmetic dermatology</jtitle><addtitle>J Cosmet Dermatol</addtitle><date>2022-06</date><risdate>2022</risdate><volume>21</volume><issue>6</issue><spage>2298</spage><epage>2306</epage><pages>2298-2306</pages><issn>1473-2130</issn><eissn>1473-2165</eissn><notes>Funding information</notes><notes>This research received no external funding</notes><notes>ObjectType-Article-2</notes><notes>SourceType-Scholarly Journals-1</notes><notes>ObjectType-Feature-3</notes><notes>content type line 23</notes><notes>ObjectType-Review-1</notes><abstract>Background
Severe acute respiratory syndrome coronavirus 2 (SARS‐CoV‐2) is the new virus responsible for the coronavirus disease 2019 (COVID‐19) pandemic. According to these circumstances, a study was conducted to prepare a long‐term non‐face‐to‐face outpatient treatment service during the COVID‐19 pandemic. Given the current situation of the times, it is expected that there will be no return to the non‐face‐to‐face prior.
Objectives
Therefore, this study descriptively investigated changes in consumer demand for new changes in the cosmetic market that has changed since COVID‐19.
Methods
It was written with reference to keywords such as “Covid Mobile Shopping,” “Covid MZ Generation,” “Covid Live Commerce,” and “Fun Content.” This study was conducted by searches on PubMed, Google Scholar and Scopus, and ResearchGate. A total of 398 papers were found, of which 40 were successfully included in this study.
Results
It is expected that this era will be centered on the MZ generation, which has emerged as a new consumer in the market, where individual tastes and individuality are emphasized. Millennials and Generation Z, also called the “SNS generation,” are focusing on consumption trends.
Conclusion
It is expected that this review will be used as important marketing material for a new change in the cosmetics market by clearly understanding the consumer needs of the cosmetics industry that has changed in the untact era.</abstract><cop>England</cop><pub>John Wiley and Sons Inc</pub><pmid>35466510</pmid><doi>10.1111/jocd.14442</doi><tpages>9</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1473-2130 |
| ispartof | Journal of cosmetic dermatology, 2022-06, Vol.21 (6), p.2298-2306 |
| issn | 1473-2130 1473-2165 |
| language | eng |
| recordid | cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_9115095 |
| source | Wiley-Blackwell Journals |
| subjects | Covid COVID‐19 Fun live commerce mobile shopping MZ generation Review |
| title | Mobile shopping beauty live commerce changes in COVID‐19 pandemic focused on fun contents of MZ generation in Republic of Korea |
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