Motivating landowners to recruit neighbors for private land conservation

Encouraging motivated landowners to not only engage in conservation action on their own property but also to recruit others may enhance effectiveness of conservation on private lands. Landowners may only engage in such recruitment if they believe their neighbors care about the conservation issue, wi...

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Bibliographic Details
Published in:Conservation biology 2019-08, Vol.33 (4), p.930-941
Main Authors: Niemiec, R. M., Willer, R., Ardoin, N. M., Brewer, F. K.
Format: Article
Language:English
Subjects:
acción colectiva
Boundaries
collective action
comportamiento de conservación
Conservation
conservation behavior
Conservation of Natural Resources
Contributed Paper
Contributed Papers
Fires
Hawaii
Hawái
invasive
Knowledge management
Land conservation
Landowners
Meetings
normas
norms
Observability (systems)
Ownership
Private lands
Property boundaries
psicología
psychology
Recruitment
Surveys
Surveys and Questionnaires
Wasmannia auropunctata
保护行为
夏威夷
心理学
生物入侵
规范
集体行动
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Summary:Encouraging motivated landowners to not only engage in conservation action on their own property but also to recruit others may enhance effectiveness of conservation on private lands. Landowners may only engage in such recruitment if they believe their neighbors care about the conservation issue, will positively respond to their conservation efforts, and are likely to take action for the conservation cause. We designed a series of microinterventions that can be added to community meetings to change these beliefs to encourage landowner engagement in recruitment of others. The microinterventions included neighbor discussion, public commitment making, collective goal setting, and increased observability of contributions to the conservation cause. In a field experiment, we tested whether adding microinterventions to traditional knowledge‐transfer outreach meetings changed those beliefs so as to encourage landowners in Hawaii to recruit their neighbors for private lands conservation. We delivered a traditional outreach meeting about managing the invasive little fire ant (Wasmannia auropunctata) to 5 communities and a traditional outreach approach with added microinterventions to 5 other communities. Analysis of pre‐ and post‐surveys of residents showed that compared with the traditional conservation outreach approach, the microinterventions altered a subset of beliefs that landowners had about others. These microinterventions motivated reputationally minded landowners to recruit and coordinate with other residents to control the invasive fire ant across property boundaries. Our results suggest integration of these microinterventions into existing outreach approaches will encourage some landowners to facilitate collective conservation action across property boundaries. Motivaciones para que los Terratenientes Recluten a sus Vecinos para la Conservación Privada de Tierras Resumen Si se alienta a los propietarios motivados a no sólo participar con acciones de conservación en sus propiedades sino también a reclutar a otros, se podría mejorar la efectividad de la conservación en las propiedades privadas. Puede que los propietarios sólo se comprometan con el reclutamiento si consideran que a sus vecinos les importan los temas de conservación, si responderán positivamente a sus esfuerzos de conservación, y si tienen probabilidad de tomar acción por la causa de conservación. Diseñamos una serie de microintervenciones que pueden añadirse a las juntas comunitarias para c
ISSN:0888-8892
1523-1739
DOI:10.1111/cobi.13294