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Reputation Management Capabilities as Decision Rules
We draw on a detailed grounded theory study of the reactions of Dutch food firms to the recent introduction of genetically modified foods to inductively identify the capabilities that firms develop in response to reputational threats. Central to the view on capabilities we propose are the decision r...
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Published in: | Journal of management studies 2004-12, Vol.41 (8), p.1349-1377 |
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creator | Heugens, Pursey P. M. A. R. Van Riel, Cees B. M. Van Den Bosch, Frans A. J. |
description | We draw on a detailed grounded theory study of the reactions of Dutch food firms to the recent introduction of genetically modified foods to inductively identify the capabilities that firms develop in response to reputational threats. Central to the view on capabilities we propose are the decision rules organizations use to link individual actions to organizational outcomes. Four reputation management capabilities were identified, which were aimed at, respectively: (1) engaging in a cooperative dialogue with relevant stakeholders; (2) presenting the organizational point of view favourably in the eyes of external beholders; (3) avoiding organizational ‘ownership’ of critical reputational threats; and (4) communicating meaningfully with affected parties, even under conditions of high adversity and time‐pressure. |
doi_str_mv | 10.1111/j.1467-6486.2004.00478.x |
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J.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Reputation Management Capabilities as Decision Rules</atitle><jtitle>Journal of management studies</jtitle><date>2004-12</date><risdate>2004</risdate><volume>41</volume><issue>8</issue><spage>1349</spage><epage>1377</epage><pages>1349-1377</pages><issn>0022-2380</issn><eissn>1467-6486</eissn><coden>JMASB2</coden><notes>istex:FD5B03378287C882E095F1426220C7BF548930DD</notes><notes>ark:/67375/WNG-RDNJ5HXJ-V</notes><notes>We thank Oana Branzei, Hans van Oosterhout, Karen Legge, and two anonymous JMS reviewers for helping us to improve this paper. 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source | Wiley-Blackwell Journals; EBSCOhost Business Source Ultimate; International Bibliography of the Social Sciences (IBSS) |
subjects | Decision making Decision theory Firm theory Food industry Food processing industry Genetically altered foods Genetically modified organisms Management science Netherlands Organization theory Public relations Reputation management Studies |
title | Reputation Management Capabilities as Decision Rules |
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