Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere

The paper examines how European retailers are using private standards for food safety and ‘quality’ as risk management and competitive tools and the strategic responses of leading Kenyan and other developing country supplier/exporters to such standards. Despite measures to harmonize a ‘single market...

Full description

Saved in:
Bibliographic Details
Published in:Food policy 2005-06, Vol.30 (3), p.316-333
Main Authors: Jaffee, Steve, Masakure, Oliver
Format: Article
Language:English
Subjects:
Agrofood industry
brand name products
Brand reputation
Brands
Europe
exports
Food policy
Food safety
Kenya
Policy studies
Private standards
product quality standards
Production standards
Quality standards
Supply chain restructuring
vegetables
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by cdi_FETCH-LOGICAL-c493t-42b653f46a55674a7cd25d2666dc016689bcb86c9ef0a4c1c6e752e5b2d949ca3
cites cdi_FETCH-LOGICAL-c493t-42b653f46a55674a7cd25d2666dc016689bcb86c9ef0a4c1c6e752e5b2d949ca3
container_end_page 333
container_issue 3
container_start_page 316
container_title Food policy
container_volume 30
creator Jaffee, Steve
Masakure, Oliver
description The paper examines how European retailers are using private standards for food safety and ‘quality’ as risk management and competitive tools and the strategic responses of leading Kenyan and other developing country supplier/exporters to such standards. Despite measures to harmonize a ‘single market’, the European fresh produce market is very diverse in terms of consumer preferences, structural dynamics and attention to and enforcement of food safety and other standards. Leading Kenyan fresh produce suppliers have re-positioned themselves at the high end, including ‘high care’, segments of the market – precisely those that are most demanding in terms of quality assurance and food safety systems. An array of factors have influenced this strategic positioning, including relatively high international freight costs, the emergence of more effective competition in mainstream product lines, relatively low labor costs for produce preparation, and strong market relationships with selected retail chains. To succeed in this demanding market segment, the industry has had to invest substantially in improved production and procurement systems, upgraded pack house facilities, and quality assurance/food safety management systems.
doi_str_mv 10.1016/j.foodpol.2005.05.009
format article
fullrecord <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_miscellaneous_37716419</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><els_id>S0306919205000333</els_id><sourcerecordid>37716419</sourcerecordid><originalsourceid>FETCH-LOGICAL-c493t-42b653f46a55674a7cd25d2666dc016689bcb86c9ef0a4c1c6e752e5b2d949ca3</originalsourceid><addsrcrecordid>eNqFUcFu1DAQjRBIXQqfUOETt2zHduysuSBUFShU6qEtV8txJrteJXGwvVv273FIxbXSjEcevffGnlcUFxTWFKi83K8779vJ92sGINZzgHpVrOim5qWQon5drICDLBVV7Kx4G-MeABhUsCqe7lMwCbfOkkNE4jsyBXfMHRKTGVsT2kiSJzjuzGiRuDFhGE1yfjQ9sX6YMLnkjjhijJ_IL9xiMk2PBP9MPqRIuuAH8hPHkyFZjmAf8WmHAd8VbzqTL--f63nx-PX64ep7eXv37ebqy21pK8VTWbFGCt5V0ggh68rUtmWiZVLK1uavy41qbLORVmEHprLUSqwFQ9GwVlXKGn5efFx0p-B_HzAmPbhose_NiP4QNa9rKiuqXgQyEMAkqzNQLEAbfIwBO503Nphw0hT07Ife62c_9OyHngPmAT8WXsAJ7X8SIu67jHX6qLnhkI9Tzn9MbtzcyznNNUtzzvUuDVnswyLWGa_NNrioH-8ZUA4UKq7UJiM-L4h55UeHQUfrMHvYuoA26da7Fx78F1WYu5g</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>20502627</pqid></control><display><type>article</type><title>Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere</title><source>International Bibliography of the Social Sciences (IBSS)</source><source>ScienceDirect Freedom Collection</source><creator>Jaffee, Steve ; Masakure, Oliver</creator><creatorcontrib>Jaffee, Steve ; Masakure, Oliver</creatorcontrib><description>The paper examines how European retailers are using private standards for food safety and ‘quality’ as risk management and competitive tools and the strategic responses of leading Kenyan and other developing country supplier/exporters to such standards. Despite measures to harmonize a ‘single market’, the European fresh produce market is very diverse in terms of consumer preferences, structural dynamics and attention to and enforcement of food safety and other standards. Leading Kenyan fresh produce suppliers have re-positioned themselves at the high end, including ‘high care’, segments of the market – precisely those that are most demanding in terms of quality assurance and food safety systems. An array of factors have influenced this strategic positioning, including relatively high international freight costs, the emergence of more effective competition in mainstream product lines, relatively low labor costs for produce preparation, and strong market relationships with selected retail chains. To succeed in this demanding market segment, the industry has had to invest substantially in improved production and procurement systems, upgraded pack house facilities, and quality assurance/food safety management systems.</description><identifier>ISSN: 0306-9192</identifier><identifier>EISSN: 1873-5657</identifier><identifier>DOI: 10.1016/j.foodpol.2005.05.009</identifier><language>eng</language><publisher>Elsevier Ltd</publisher><subject>Agrofood industry ; brand name products ; Brand reputation ; Brands ; Europe ; exports ; Food policy ; Food safety ; Kenya ; Policy studies ; Private standards ; product quality standards ; Production standards ; Quality standards ; Supply chain restructuring ; vegetables</subject><ispartof>Food policy, 2005-06, Vol.30 (3), p.316-333</ispartof><rights>2005 Elsevier Ltd</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c493t-42b653f46a55674a7cd25d2666dc016689bcb86c9ef0a4c1c6e752e5b2d949ca3</citedby><cites>FETCH-LOGICAL-c493t-42b653f46a55674a7cd25d2666dc016689bcb86c9ef0a4c1c6e752e5b2d949ca3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>315,786,790,27957,27958,33259</link.rule.ids><backlink>$$Uhttp://econpapers.repec.org/article/eeejfpoli/v_3a30_3ay_3a2005_3ai_3a3_3ap_3a316-333.htm$$DView record in RePEc$$Hfree_for_read</backlink></links><search><creatorcontrib>Jaffee, Steve</creatorcontrib><creatorcontrib>Masakure, Oliver</creatorcontrib><title>Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere</title><title>Food policy</title><description>The paper examines how European retailers are using private standards for food safety and ‘quality’ as risk management and competitive tools and the strategic responses of leading Kenyan and other developing country supplier/exporters to such standards. Despite measures to harmonize a ‘single market’, the European fresh produce market is very diverse in terms of consumer preferences, structural dynamics and attention to and enforcement of food safety and other standards. Leading Kenyan fresh produce suppliers have re-positioned themselves at the high end, including ‘high care’, segments of the market – precisely those that are most demanding in terms of quality assurance and food safety systems. An array of factors have influenced this strategic positioning, including relatively high international freight costs, the emergence of more effective competition in mainstream product lines, relatively low labor costs for produce preparation, and strong market relationships with selected retail chains. To succeed in this demanding market segment, the industry has had to invest substantially in improved production and procurement systems, upgraded pack house facilities, and quality assurance/food safety management systems.</description><subject>Agrofood industry</subject><subject>brand name products</subject><subject>Brand reputation</subject><subject>Brands</subject><subject>Europe</subject><subject>exports</subject><subject>Food policy</subject><subject>Food safety</subject><subject>Kenya</subject><subject>Policy studies</subject><subject>Private standards</subject><subject>product quality standards</subject><subject>Production standards</subject><subject>Quality standards</subject><subject>Supply chain restructuring</subject><subject>vegetables</subject><issn>0306-9192</issn><issn>1873-5657</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2005</creationdate><recordtype>article</recordtype><sourceid>8BJ</sourceid><recordid>eNqFUcFu1DAQjRBIXQqfUOETt2zHduysuSBUFShU6qEtV8txJrteJXGwvVv273FIxbXSjEcevffGnlcUFxTWFKi83K8779vJ92sGINZzgHpVrOim5qWQon5drICDLBVV7Kx4G-MeABhUsCqe7lMwCbfOkkNE4jsyBXfMHRKTGVsT2kiSJzjuzGiRuDFhGE1yfjQ9sX6YMLnkjjhijJ_IL9xiMk2PBP9MPqRIuuAH8hPHkyFZjmAf8WmHAd8VbzqTL--f63nx-PX64ep7eXv37ebqy21pK8VTWbFGCt5V0ggh68rUtmWiZVLK1uavy41qbLORVmEHprLUSqwFQ9GwVlXKGn5efFx0p-B_HzAmPbhose_NiP4QNa9rKiuqXgQyEMAkqzNQLEAbfIwBO503Nphw0hT07Ife62c_9OyHngPmAT8WXsAJ7X8SIu67jHX6qLnhkI9Tzn9MbtzcyznNNUtzzvUuDVnswyLWGa_NNrioH-8ZUA4UKq7UJiM-L4h55UeHQUfrMHvYuoA26da7Fx78F1WYu5g</recordid><startdate>20050601</startdate><enddate>20050601</enddate><creator>Jaffee, Steve</creator><creator>Masakure, Oliver</creator><general>Elsevier Ltd</general><general>Elsevier</general><scope>FBQ</scope><scope>DKI</scope><scope>X2L</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7T2</scope><scope>7U2</scope><scope>C1K</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope></search><sort><creationdate>20050601</creationdate><title>Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere</title><author>Jaffee, Steve ; Masakure, Oliver</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c493t-42b653f46a55674a7cd25d2666dc016689bcb86c9ef0a4c1c6e752e5b2d949ca3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2005</creationdate><topic>Agrofood industry</topic><topic>brand name products</topic><topic>Brand reputation</topic><topic>Brands</topic><topic>Europe</topic><topic>exports</topic><topic>Food policy</topic><topic>Food safety</topic><topic>Kenya</topic><topic>Policy studies</topic><topic>Private standards</topic><topic>product quality standards</topic><topic>Production standards</topic><topic>Quality standards</topic><topic>Supply chain restructuring</topic><topic>vegetables</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Jaffee, Steve</creatorcontrib><creatorcontrib>Masakure, Oliver</creatorcontrib><collection>AGRIS</collection><collection>RePEc IDEAS</collection><collection>RePEc</collection><collection>CrossRef</collection><collection>Health and Safety Science Abstracts (Full archive)</collection><collection>Safety Science and Risk</collection><collection>Environmental Sciences and Pollution Management</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><jtitle>Food policy</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Jaffee, Steve</au><au>Masakure, Oliver</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere</atitle><jtitle>Food policy</jtitle><date>2005-06-01</date><risdate>2005</risdate><volume>30</volume><issue>3</issue><spage>316</spage><epage>333</epage><pages>316-333</pages><issn>0306-9192</issn><eissn>1873-5657</eissn><notes>ObjectType-Article-1</notes><notes>SourceType-Scholarly Journals-1</notes><notes>ObjectType-Feature-2</notes><notes>content type line 23</notes><notes>ObjectType-Article-2</notes><notes>ObjectType-Feature-1</notes><abstract>The paper examines how European retailers are using private standards for food safety and ‘quality’ as risk management and competitive tools and the strategic responses of leading Kenyan and other developing country supplier/exporters to such standards. Despite measures to harmonize a ‘single market’, the European fresh produce market is very diverse in terms of consumer preferences, structural dynamics and attention to and enforcement of food safety and other standards. Leading Kenyan fresh produce suppliers have re-positioned themselves at the high end, including ‘high care’, segments of the market – precisely those that are most demanding in terms of quality assurance and food safety systems. An array of factors have influenced this strategic positioning, including relatively high international freight costs, the emergence of more effective competition in mainstream product lines, relatively low labor costs for produce preparation, and strong market relationships with selected retail chains. To succeed in this demanding market segment, the industry has had to invest substantially in improved production and procurement systems, upgraded pack house facilities, and quality assurance/food safety management systems.</abstract><pub>Elsevier Ltd</pub><doi>10.1016/j.foodpol.2005.05.009</doi><tpages>18</tpages></addata></record>
fulltext fulltext
identifier ISSN: 0306-9192
ispartof Food policy, 2005-06, Vol.30 (3), p.316-333
issn 0306-9192
1873-5657
language eng
recordid cdi_proquest_miscellaneous_37716419
source International Bibliography of the Social Sciences (IBSS); ScienceDirect Freedom Collection
subjects Agrofood industry
brand name products
Brand reputation
Brands
Europe
exports
Food policy
Food safety
Kenya
Policy studies
Private standards
product quality standards
Production standards
Quality standards
Supply chain restructuring
vegetables
title Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-09-22T08%3A46%3A43IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Strategic%20use%20of%20private%20standards%20to%20enhance%20international%20competitiveness:%20Vegetable%20exports%20from%20Kenya%20and%20elsewhere&rft.jtitle=Food%20policy&rft.au=Jaffee,%20Steve&rft.date=2005-06-01&rft.volume=30&rft.issue=3&rft.spage=316&rft.epage=333&rft.pages=316-333&rft.issn=0306-9192&rft.eissn=1873-5657&rft_id=info:doi/10.1016/j.foodpol.2005.05.009&rft_dat=%3Cproquest_cross%3E37716419%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c493t-42b653f46a55674a7cd25d2666dc016689bcb86c9ef0a4c1c6e752e5b2d949ca3%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=20502627&rft_id=info:pmid/&rfr_iscdi=true