Expanding opportunities for online shoppers with disabilities

The Internet promises many opportunities for consumers who shop online. While prior studies identify problems with online access for persons with disabilities, research has not examined whether consumers with disabilities shop online similarly to persons who are not disabled. The study attempts to f...

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Published in:	Journal of business research 2009-05, Vol.62 (5), p.572-578
Main Authors:	Childers, Terry L., Kaufman-Scarborough, Carol
Format:	Article
Language:	eng
Subjects:	Comparative analysis Consumer behavior Disability Disabled people Disabled persons Electronic commerce Internet Internet Online retailing Disability Online retailing Retail trade Shopping Studies
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title	Expanding opportunities for online shoppers with disabilities
format	Article
creator	Childers, Terry L. Kaufman-Scarborough, Carol
subjects	Comparative analysis Consumer behavior Disability Disabled people Disabled persons Electronic commerce Internet Internet Online retailing Disability Online retailing Retail trade Shopping Studies
ispartof	Journal of business research, 2009-05, Vol.62 (5), p.572-578
description	The Internet promises many opportunities for consumers who shop online. While prior studies identify problems with online access for persons with disabilities, research has not examined whether consumers with disabilities shop online similarly to persons who are not disabled. The study attempts to fill this gap in two unique ways. First, this paper specifically considers the frequency of online shopping, the amount spent, and reasons for shopping online among both disabled and non-disabled persons. In addition, the study groups persons with disabilities into six major categories according to disability type rather than aggregating into one general category. Telephone surveys of 1053 persons reveal both differences and similarities that suggest opportunities for improving online access and developing a richer understanding of the online shopping motivations and needs of persons with disabilities.
language	eng
source	ScienceDirect; International Bibliography of the Social Sciences (IBSS); Alma/SFX Local Collection
identifier	ISSN: 0148-2963
fulltext	fulltext
issn	0148-2963 1873-7978
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While prior studies identify problems with online access for persons with disabilities, research has not examined whether consumers with disabilities shop online similarly to persons who are not disabled. The study attempts to fill this gap in two unique ways. First, this paper specifically considers the frequency of online shopping, the amount spent, and reasons for shopping online among both disabled and non-disabled persons. In addition, the study groups persons with disabilities into six major categories according to disability type rather than aggregating into one general category. Telephone surveys of 1053 persons reveal both differences and similarities that suggest opportunities for improving online access and developing a richer understanding of the online shopping motivations and needs of persons with disabilities.</abstract><cop>New York</cop><pub>Elsevier Inc</pub><doi>10.1016/j.jbusres.2008.06.017</doi></addata></record>