New Product Development: A Literature Review

New Product Development: A Literature Review

States that the emergence of a formalised new product development can be attributed to the needs of companies in the capitalist system for maintaining a competitive advantage in their operating markets. Describes the process as one of innovation defined as:'the technical, industrial and commerc...

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Published in:European journal of marketing 1983-03, Vol.17 (3), p.3-30
Main Author: Goulding, Ian
Format: Article
Language:eng
Subjects:
Consumer attitudes
Financial analysis
Innovation
Innovations
Literature
Literature reviews
Market entry
Organisational behaviour
Organizational structure
Product development
Product testing
Studies
Test markets
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title New Product Development: A Literature Review
format Article
creator Goulding, Ian
subjects Consumer attitudes
Financial analysis
Innovation
Innovations
Literature
Literature reviews
Market entry
Organisational behaviour
Organizational structure
Product development
Product testing
Studies
Test markets
ispartof European journal of marketing, 1983-03, Vol.17 (3), p.3-30
description States that the emergence of a formalised new product development can be attributed to the needs of companies in the capitalist system for maintaining a competitive advantage in their operating markets. Describes the process as one of innovation defined as:'the technical, industrial and commercial steps that lead to the marketing of new manufactured products'. Belies the complexity of the function:'to describe new product development as difficult is probably a mammoth understatement'. Intends to illuminate the theory and practice of this process. Concludes that a flexible approach and an open mind are the most important requirements for successful application.
language eng
source Emerald Archive
identifier ISSN: 0309-0566
fulltext fulltext
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1758-7123
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