Loading…
Following science on social media: The effects of humor and source likability
Science communicators have been encouraged to use humor in their online engagement efforts. Yet, humor’s effectiveness for engaging people with science remains an open question. We report the results of an experiment designed to elicit varied levels of mirth in respondents, which was positively asso...
Saved in:
Published in: | Public understanding of science (Bristol, England) England), 2021-07, Vol.30 (5), p.552-569 |
---|---|
Main Authors: | , , , , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
cited_by | cdi_FETCH-LOGICAL-c365t-873c36c1733de45fb1070dfc12770326c2e907772e811893580fc6e30683fbc33 |
---|---|
cites | cdi_FETCH-LOGICAL-c365t-873c36c1733de45fb1070dfc12770326c2e907772e811893580fc6e30683fbc33 |
container_end_page | 569 |
container_issue | 5 |
container_start_page | 552 |
container_title | Public understanding of science (Bristol, England) |
container_volume | 30 |
creator | Yeo, Sara K. Cacciatore, Michael A. Su, Leona Yi-Fan McKasy, Meaghan O’Neill, Liane |
description | Science communicators have been encouraged to use humor in their online engagement efforts. Yet, humor’s effectiveness for engaging people with science remains an open question. We report the results of an experiment designed to elicit varied levels of mirth in respondents, which was positively associated with perceived likability of the communicator and motivation to follow more science on social media. Furthermore, mirth and perceived likability serially mediated the effect of the experimental manipulation on motivation and factual science knowledge served as a moderator. This indicates that, while humor might be an effective means of reaching audiences, downstream effects are likely to vary depending on individuals’ knowledge. |
doi_str_mv | 10.1177/0963662520986942 |
format | article |
fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_miscellaneous_2479040723</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sage_id>10.1177_0963662520986942</sage_id><sourcerecordid>2548837320</sourcerecordid><originalsourceid>FETCH-LOGICAL-c365t-873c36c1733de45fb1070dfc12770326c2e907772e811893580fc6e30683fbc33</originalsourceid><addsrcrecordid>eNp1kMFLwzAUxoMobk7vniTgxUv1Ja9NWm8ynAoTL_NcujTZMttmNi2y_96MTYWBp_fg_b7vfXyEXDK4ZUzKO8gECsETDlkqspgfkSFDwSIhIDsmw-052t4H5Mz7FQBgzMUpGSDGgmEmhuR14qrKfdlmQb2yulGauoZ6p2xR0VqXtrins6Wm2hitOk-docu-di0tmjJgfRsElf0o5ray3eacnJii8vpiP0fkffI4Gz9H07enl_HDNFIoki5KJYZFMYlY6jgxcwYSSqMYlxKQC8V1BlJKrlPG0gyTFIwSGkGkaOYKcURudr7r1n322nd5bb3SVVU02vU-57HMIAbJt-j1AboKqZuQLudJnKYokUOgYEep1nnfapOvW1sX7SZnkG-rzg-rDpKrvXE_D0X9Cn66DUC0A3yx0H9f_zX8BgTVgy0</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2548837320</pqid></control><display><type>article</type><title>Following science on social media: The effects of humor and source likability</title><source>PAIS Index</source><source>SAGE</source><creator>Yeo, Sara K. ; Cacciatore, Michael A. ; Su, Leona Yi-Fan ; McKasy, Meaghan ; O’Neill, Liane</creator><creatorcontrib>Yeo, Sara K. ; Cacciatore, Michael A. ; Su, Leona Yi-Fan ; McKasy, Meaghan ; O’Neill, Liane</creatorcontrib><description>Science communicators have been encouraged to use humor in their online engagement efforts. Yet, humor’s effectiveness for engaging people with science remains an open question. We report the results of an experiment designed to elicit varied levels of mirth in respondents, which was positively associated with perceived likability of the communicator and motivation to follow more science on social media. Furthermore, mirth and perceived likability serially mediated the effect of the experimental manipulation on motivation and factual science knowledge served as a moderator. This indicates that, while humor might be an effective means of reaching audiences, downstream effects are likely to vary depending on individuals’ knowledge.</description><identifier>ISSN: 0963-6625</identifier><identifier>EISSN: 1361-6609</identifier><identifier>DOI: 10.1177/0963662520986942</identifier><identifier>PMID: 33461396</identifier><language>eng</language><publisher>London, England: SAGE Publications</publisher><subject>Digital media ; Downstream effects ; Humans ; Humor ; Internet ; Knowledge ; Manipulation ; Mass media effects ; Motivation ; Respondents ; Science ; Social Media ; Social networks</subject><ispartof>Public understanding of science (Bristol, England), 2021-07, Vol.30 (5), p.552-569</ispartof><rights>The Author(s) 2021</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c365t-873c36c1733de45fb1070dfc12770326c2e907772e811893580fc6e30683fbc33</citedby><cites>FETCH-LOGICAL-c365t-873c36c1733de45fb1070dfc12770326c2e907772e811893580fc6e30683fbc33</cites><orcidid>0000-0001-8357-4621 ; 0000-0002-2043-8400 ; 0000-0002-8661-7196 ; 0000-0002-3489-612X</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>315,786,790,27899,27957,27958</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/33461396$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Yeo, Sara K.</creatorcontrib><creatorcontrib>Cacciatore, Michael A.</creatorcontrib><creatorcontrib>Su, Leona Yi-Fan</creatorcontrib><creatorcontrib>McKasy, Meaghan</creatorcontrib><creatorcontrib>O’Neill, Liane</creatorcontrib><title>Following science on social media: The effects of humor and source likability</title><title>Public understanding of science (Bristol, England)</title><addtitle>Public Underst Sci</addtitle><description>Science communicators have been encouraged to use humor in their online engagement efforts. Yet, humor’s effectiveness for engaging people with science remains an open question. We report the results of an experiment designed to elicit varied levels of mirth in respondents, which was positively associated with perceived likability of the communicator and motivation to follow more science on social media. Furthermore, mirth and perceived likability serially mediated the effect of the experimental manipulation on motivation and factual science knowledge served as a moderator. This indicates that, while humor might be an effective means of reaching audiences, downstream effects are likely to vary depending on individuals’ knowledge.</description><subject>Digital media</subject><subject>Downstream effects</subject><subject>Humans</subject><subject>Humor</subject><subject>Internet</subject><subject>Knowledge</subject><subject>Manipulation</subject><subject>Mass media effects</subject><subject>Motivation</subject><subject>Respondents</subject><subject>Science</subject><subject>Social Media</subject><subject>Social networks</subject><issn>0963-6625</issn><issn>1361-6609</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2021</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><recordid>eNp1kMFLwzAUxoMobk7vniTgxUv1Ja9NWm8ynAoTL_NcujTZMttmNi2y_96MTYWBp_fg_b7vfXyEXDK4ZUzKO8gECsETDlkqspgfkSFDwSIhIDsmw-052t4H5Mz7FQBgzMUpGSDGgmEmhuR14qrKfdlmQb2yulGauoZ6p2xR0VqXtrins6Wm2hitOk-docu-di0tmjJgfRsElf0o5ray3eacnJii8vpiP0fkffI4Gz9H07enl_HDNFIoki5KJYZFMYlY6jgxcwYSSqMYlxKQC8V1BlJKrlPG0gyTFIwSGkGkaOYKcURudr7r1n322nd5bb3SVVU02vU-57HMIAbJt-j1AboKqZuQLudJnKYokUOgYEep1nnfapOvW1sX7SZnkG-rzg-rDpKrvXE_D0X9Cn66DUC0A3yx0H9f_zX8BgTVgy0</recordid><startdate>202107</startdate><enddate>202107</enddate><creator>Yeo, Sara K.</creator><creator>Cacciatore, Michael A.</creator><creator>Su, Leona Yi-Fan</creator><creator>McKasy, Meaghan</creator><creator>O’Neill, Liane</creator><general>SAGE Publications</general><general>Sage Publications Ltd</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7TQ</scope><scope>DHY</scope><scope>DON</scope><scope>JQ2</scope><scope>7X8</scope><orcidid>https://orcid.org/0000-0001-8357-4621</orcidid><orcidid>https://orcid.org/0000-0002-2043-8400</orcidid><orcidid>https://orcid.org/0000-0002-8661-7196</orcidid><orcidid>https://orcid.org/0000-0002-3489-612X</orcidid></search><sort><creationdate>202107</creationdate><title>Following science on social media: The effects of humor and source likability</title><author>Yeo, Sara K. ; Cacciatore, Michael A. ; Su, Leona Yi-Fan ; McKasy, Meaghan ; O’Neill, Liane</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c365t-873c36c1733de45fb1070dfc12770326c2e907772e811893580fc6e30683fbc33</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2021</creationdate><topic>Digital media</topic><topic>Downstream effects</topic><topic>Humans</topic><topic>Humor</topic><topic>Internet</topic><topic>Knowledge</topic><topic>Manipulation</topic><topic>Mass media effects</topic><topic>Motivation</topic><topic>Respondents</topic><topic>Science</topic><topic>Social Media</topic><topic>Social networks</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Yeo, Sara K.</creatorcontrib><creatorcontrib>Cacciatore, Michael A.</creatorcontrib><creatorcontrib>Su, Leona Yi-Fan</creatorcontrib><creatorcontrib>McKasy, Meaghan</creatorcontrib><creatorcontrib>O’Neill, Liane</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>PAIS Index</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><collection>ProQuest Computer Science Collection</collection><collection>MEDLINE - Academic</collection><jtitle>Public understanding of science (Bristol, England)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Yeo, Sara K.</au><au>Cacciatore, Michael A.</au><au>Su, Leona Yi-Fan</au><au>McKasy, Meaghan</au><au>O’Neill, Liane</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Following science on social media: The effects of humor and source likability</atitle><jtitle>Public understanding of science (Bristol, England)</jtitle><addtitle>Public Underst Sci</addtitle><date>2021-07</date><risdate>2021</risdate><volume>30</volume><issue>5</issue><spage>552</spage><epage>569</epage><pages>552-569</pages><issn>0963-6625</issn><eissn>1361-6609</eissn><notes>ObjectType-Article-1</notes><notes>SourceType-Scholarly Journals-1</notes><notes>ObjectType-Feature-2</notes><notes>content type line 23</notes><abstract>Science communicators have been encouraged to use humor in their online engagement efforts. Yet, humor’s effectiveness for engaging people with science remains an open question. We report the results of an experiment designed to elicit varied levels of mirth in respondents, which was positively associated with perceived likability of the communicator and motivation to follow more science on social media. Furthermore, mirth and perceived likability serially mediated the effect of the experimental manipulation on motivation and factual science knowledge served as a moderator. This indicates that, while humor might be an effective means of reaching audiences, downstream effects are likely to vary depending on individuals’ knowledge.</abstract><cop>London, England</cop><pub>SAGE Publications</pub><pmid>33461396</pmid><doi>10.1177/0963662520986942</doi><tpages>18</tpages><orcidid>https://orcid.org/0000-0001-8357-4621</orcidid><orcidid>https://orcid.org/0000-0002-2043-8400</orcidid><orcidid>https://orcid.org/0000-0002-8661-7196</orcidid><orcidid>https://orcid.org/0000-0002-3489-612X</orcidid></addata></record> |
fulltext | fulltext |
identifier | ISSN: 0963-6625 |
ispartof | Public understanding of science (Bristol, England), 2021-07, Vol.30 (5), p.552-569 |
issn | 0963-6625 1361-6609 |
language | eng |
recordid | cdi_proquest_miscellaneous_2479040723 |
source | PAIS Index; SAGE |
subjects | Digital media Downstream effects Humans Humor Internet Knowledge Manipulation Mass media effects Motivation Respondents Science Social Media Social networks |
title | Following science on social media: The effects of humor and source likability |
url | http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-09-21T21%3A29%3A08IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Following%20science%20on%20social%20media:%20The%20effects%20of%20humor%20and%20source%20likability&rft.jtitle=Public%20understanding%20of%20science%20(Bristol,%20England)&rft.au=Yeo,%20Sara%20K.&rft.date=2021-07&rft.volume=30&rft.issue=5&rft.spage=552&rft.epage=569&rft.pages=552-569&rft.issn=0963-6625&rft.eissn=1361-6609&rft_id=info:doi/10.1177/0963662520986942&rft_dat=%3Cproquest_cross%3E2548837320%3C/proquest_cross%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c365t-873c36c1733de45fb1070dfc12770326c2e907772e811893580fc6e30683fbc33%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2548837320&rft_id=info:pmid/33461396&rft_sage_id=10.1177_0963662520986942&rfr_iscdi=true |