Creative Contributory Contests to Spur Innovation in Sexual Health: 2 Cases and a Guide for Implementation

Sexual health campaigns are often designed “top-down” by public health experts, failing to engage key populations. Using the power of crowdsourcing to shape a “bottom-up” approach, this note describes 2 creative contributory contests to enhance sexual health campaigns. We provide guidance for design...

Full description

Saved in:
Bibliographic Details
Published in:Sexually transmitted diseases 2015-11, Vol.42 (11), p.625-628
Main Authors: Zhang, Ye, Kim, Julie A., Liu, Fengying, Tso, Lai Sze, Tang, Weiming, Wei, Chongyi, Bayus, Barry L., Tucker, Joseph D.
Format: Article
Language:English
Subjects:
Campaigns
Crowdsourcing
Experts
Guidance
Health Plan Implementation - organization & administration
Health Promotion
Health Services Accessibility - organization & administration
HIV
Human immunodeficiency virus
Humans
Innovations
Medical tests
Organizational Innovation
Power
Public health
Reproductive Health
Sexual Behavior
Sexual health
Sexually transmitted diseases
Sexually Transmitted Diseases - prevention & control
STD
United States
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Sexual health campaigns are often designed “top-down” by public health experts, failing to engage key populations. Using the power of crowdsourcing to shape a “bottom-up” approach, this note describes 2 creative contributory contests to enhance sexual health campaigns. We provide guidance for designing creative contributory contests to improve HIV and other sexually transmitted disease testing.
ISSN:0148-5717
1537-4521
DOI:10.1097/OLQ.0000000000000349