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Can inbound and domestic medical tourism improve your bottom line? Identifying the potential of a U.S. tourism market

In large part due to current economic conditions and the political uncertainties of healthcare reform legislation, hospitals need to identify new sources of revenue. Two potentially untapped sources are inbound (international) and domestic (within the United States) medical tourists. This case study...

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Published in:	Journal of healthcare management 2014-01, Vol.59 (1), p.49-63
Main Authors:	Fottler, Myron D, Malvey, Donna, Asi, Yara, Kirchner, Sarah, Warren, Natalia A
Format:	Article
Language:	English
Subjects:	Adolescent Adult Aged Analysis Case studies Child Child, Preschool Competition Data Mining Economic conditions Electronic Health Records - statistics & numerical data Employees Employers Female Forecasts and trends Health administration Health care expenditures Health care industry Health care policy Health care reform Health Care Reform - economics Health services Health services administration Hospitals, Urban - economics Hospitals, Urban - organization & administration Hospitals, Urban - trends Humans Infant Infant, Newborn Internationality Male Management Market potential Market segments Marketing Marketing of Health Services - economics Marketing of Health Services - methods Medical tourism Medical Tourism - economics Medical Tourism - trends Methods Middle Aged Organizational Case Studies Patients Southeastern United States Studies Surgery Travel United States Young Adult
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description	In large part due to current economic conditions and the political uncertainties of healthcare reform legislation, hospitals need to identify new sources of revenue. Two potentially untapped sources are inbound (international) and domestic (within the United States) medical tourists. This case study uses data from a large, urban healthcare system in the southeastern United States to quantify its potential market opportunities for medical tourism. The data were mined from electronic health records, and descriptive frequency analysis was used to provide a preliminary market assessment. This approach permits healthcare systems to move beyond anecdotal information and assess the relative market potential of their particular geographic area and the diagnostic services they offer for attracting inbound and domestic medical tourists. Implications for healthcare executives and guidance on how they can focus marketing efforts are discussed.
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subjects	Adolescent Adult Aged Analysis Case studies Child Child, Preschool Competition Data Mining Economic conditions Electronic Health Records - statistics & numerical data Employees Employers Female Forecasts and trends Health administration Health care expenditures Health care industry Health care policy Health care reform Health Care Reform - economics Health services Health services administration Hospitals, Urban - economics Hospitals, Urban - organization & administration Hospitals, Urban - trends Humans Infant Infant, Newborn Internationality Male Management Market potential Market segments Marketing Marketing of Health Services - economics Marketing of Health Services - methods Medical tourism Medical Tourism - economics Medical Tourism - trends Methods Middle Aged Organizational Case Studies Patients Southeastern United States Studies Surgery Travel United States Young Adult
title	Can inbound and domestic medical tourism improve your bottom line? Identifying the potential of a U.S. tourism market
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