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Constituents of radical innovation—exploring the role of strategic orientations and market uncertainty
Radical innovations are those that provide the biggest boost to the firm's competitive edge in terms of technology, market position, and customer value in general. There is continuing debate concerning the organizational conditions and capabilities that promote or prevent the emergence of diffe...
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| Published in: | Technovation 2012-11, Vol.32 (11), p.591-599 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
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| cited_by | cdi_FETCH-LOGICAL-c449t-9aff64dea058b7a1f3c95d94402da49c516c32fa7b8856230e75308d90fb541a3 |
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| cites | cdi_FETCH-LOGICAL-c449t-9aff64dea058b7a1f3c95d94402da49c516c32fa7b8856230e75308d90fb541a3 |
| container_end_page | 599 |
| container_issue | 11 |
| container_start_page | 591 |
| container_title | Technovation |
| container_volume | 32 |
| creator | Sainio, Liisa-Maija Ritala, Paavo Hurmelinna-Laukkanen, Pia |
| description | Radical innovations are those that provide the biggest boost to the firm's competitive edge in terms of technology, market position, and customer value in general. There is continuing debate concerning the organizational conditions and capabilities that promote or prevent the emergence of different types of radical innovation. The aim in this study is to provide further insights into this issue through an empirical investigation covering the role that two firm-specific strategic orientations—namely technology orientation and customer relationship orientation—play in the process. We examine their effect on three different dimensions of radicalness: the technology, the market and the business model, and also consider the moderating effects of market uncertainty on these relationships. Our findings from an empirical cross-industrial study among 209 Finnish companies suggest that a technology orientation enhances all dimensions of innovation radicalness, whereas a customer relationship orientation positively affects the technological and business model dimensions. The analysis also reveals interesting interaction effects in that market uncertainty negatively moderates the effect of a technology orientation on technological and market radicalness. Overall, the results of the study provide novel evidence concerning the constituents of different types of radical innovation and the environmental contingencies that affect their achievement.
► We examine the effect of strategic orientations to radical innovation. ► A technology orientation enhances all dimensions of radicalness. ► Market uncertainty moderates the effect of a technology orientation on technological and market radicalness. |
| doi_str_mv | 10.1016/j.technovation.2012.06.006 |
| format | article |
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Ritala, Paavo ; Hurmelinna-Laukkanen, Pia</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c449t-9aff64dea058b7a1f3c95d94402da49c516c32fa7b8856230e75308d90fb541a3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2012</creationdate><topic>Business</topic><topic>Business models</topic><topic>Case studies</topic><topic>Constituents</topic><topic>Contingency</topic><topic>Customer relations</topic><topic>Customer relationship orientation</topic><topic>Discourse</topic><topic>Empirical analysis</topic><topic>Innovation</topic><topic>Innovation performance</topic><topic>Innovations</topic><topic>Interactionism</topic><topic>Market positioning</topic><topic>Market uncertainty</topic><topic>Markets</topic><topic>Orientation</topic><topic>Orientations</topic><topic>Radical innovation</topic><topic>Radicals</topic><topic>Strategic</topic><topic>Studies</topic><topic>Technology</topic><topic>Technology orientation</topic><topic>Uncertainty</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Sainio, Liisa-Maija</creatorcontrib><creatorcontrib>Ritala, Paavo</creatorcontrib><creatorcontrib>Hurmelinna-Laukkanen, Pia</creatorcontrib><collection>CrossRef</collection><collection>Materials Business File</collection><collection>Mechanical & Transportation Engineering Abstracts</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>Technology Research Database</collection><collection>ANTE: Abstracts in New Technology & Engineering</collection><collection>International Bibliography of the Social Sciences</collection><collection>Engineering Research Database</collection><collection>International Bibliography of the Social Sciences</collection><collection>Materials Research Database</collection><collection>ProQuest Computer Science Collection</collection><collection>Civil Engineering Abstracts</collection><collection>Ceramic Abstracts</collection><jtitle>Technovation</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Sainio, Liisa-Maija</au><au>Ritala, Paavo</au><au>Hurmelinna-Laukkanen, Pia</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Constituents of radical innovation—exploring the role of strategic orientations and market uncertainty</atitle><jtitle>Technovation</jtitle><date>2012-11-01</date><risdate>2012</risdate><volume>32</volume><issue>11</issue><spage>591</spage><epage>599</epage><pages>591-599</pages><issn>0166-4972</issn><eissn>1879-2383</eissn><abstract>Radical innovations are those that provide the biggest boost to the firm's competitive edge in terms of technology, market position, and customer value in general. There is continuing debate concerning the organizational conditions and capabilities that promote or prevent the emergence of different types of radical innovation. The aim in this study is to provide further insights into this issue through an empirical investigation covering the role that two firm-specific strategic orientations—namely technology orientation and customer relationship orientation—play in the process. We examine their effect on three different dimensions of radicalness: the technology, the market and the business model, and also consider the moderating effects of market uncertainty on these relationships. Our findings from an empirical cross-industrial study among 209 Finnish companies suggest that a technology orientation enhances all dimensions of innovation radicalness, whereas a customer relationship orientation positively affects the technological and business model dimensions. The analysis also reveals interesting interaction effects in that market uncertainty negatively moderates the effect of a technology orientation on technological and market radicalness. Overall, the results of the study provide novel evidence concerning the constituents of different types of radical innovation and the environmental contingencies that affect their achievement.
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| fulltext | fulltext |
| identifier | ISSN: 0166-4972 |
| ispartof | Technovation, 2012-11, Vol.32 (11), p.591-599 |
| issn | 0166-4972 1879-2383 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_1315648607 |
| source | International Bibliography of the Social Sciences (IBSS); Elsevier |
| subjects | Business Business models Case studies Constituents Contingency Customer relations Customer relationship orientation Discourse Empirical analysis Innovation Innovation performance Innovations Interactionism Market positioning Market uncertainty Markets Orientation Orientations Radical innovation Radicals Strategic Studies Technology Technology orientation Uncertainty |
| title | Constituents of radical innovation—exploring the role of strategic orientations and market uncertainty |
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