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Effects of Knowledge Anxiety and Cognitive Processing Bias on Brand Avoidance during COVID-19: The Mediating Role of Attachment Anxiety and Herd Mentality
The COVID-19 pandemic has led to an increase in users’ knowledge anxiety, which has been further intensified by the diversity of information platforms and the emphasis on digital personal branding. While previous research has examined the relationship between digital personal branding and negative e...
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Published in: | Sustainability 2023-04, Vol.15 (8), p.6978 |
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description | The COVID-19 pandemic has led to an increase in users’ knowledge anxiety, which has been further intensified by the diversity of information platforms and the emphasis on digital personal branding. While previous research has examined the relationship between digital personal branding and negative emotions, little is known about the mechanisms behind negative reactions to digital personal branding from non-direct factors or users’ spontaneous negative emotions. To address this gap, this study draws on cognitive appraisal theory (CAT) and social identity theory (SIT) to explore the relationships between users’ knowledge anxiety, cognitive processing biases, and brand avoidance, and the impacts of herding behavior and attachment anxiety on these relationships. A sample of 530 consumers completed an online survey, and the data were analyzed using a partial least squares path model. The results revealed that user knowledge anxiety directly and indirectly influenced brand avoidance behavior through cognitive processing bias, and attachment anxiety moderated the path between cognitive processing bias and user knowledge anxiety. However, herding behavior was not found to be significant in online knowledge sharing communities. |
doi_str_mv | 10.3390/su15086978 |
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Yan, Haolan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c396t-60c8c3d59004b14ab86c98198f873aab546e3849c5d8c3f9d96a47324bf717803</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2023</creationdate><topic>Anxiety</topic><topic>Avoidance</topic><topic>Avoidance behavior</topic><topic>Bias</topic><topic>China</topic><topic>Cognition</topic><topic>Consumer behavior</topic><topic>Consumers</topic><topic>Coronaviruses</topic><topic>COVID-19</topic><topic>Emotions</topic><topic>Epidemics</topic><topic>Herding</topic><topic>Information processing</topic><topic>Knowledge</topic><topic>Marketing</topic><topic>Marketing research</topic><topic>Pandemics</topic><topic>Psychological aspects</topic><topic>Social aspects</topic><topic>Social identity</topic><topic>Social networks</topic><topic>Sustainability</topic><topic>Virtual communities</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Chen, Rui</creatorcontrib><creatorcontrib>Yan, Haolan</creatorcontrib><collection>CrossRef</collection><collection>Gale In Context: Science</collection><collection>University Readers</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>ProQuest Central Essentials</collection><collection>AUTh Library subscriptions: ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>Coronavirus Research Database</collection><collection>ProQuest Central Korea</collection><collection>ProQuest - Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><jtitle>Sustainability</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Chen, Rui</au><au>Yan, Haolan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Effects of Knowledge Anxiety and Cognitive Processing Bias on Brand Avoidance during COVID-19: The Mediating Role of Attachment Anxiety and Herd Mentality</atitle><jtitle>Sustainability</jtitle><date>2023-04-01</date><risdate>2023</risdate><volume>15</volume><issue>8</issue><spage>6978</spage><pages>6978-</pages><issn>2071-1050</issn><eissn>2071-1050</eissn><abstract>The COVID-19 pandemic has led to an increase in users’ knowledge anxiety, which has been further intensified by the diversity of information platforms and the emphasis on digital personal branding. 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subjects | Anxiety Avoidance Avoidance behavior Bias China Cognition Consumer behavior Consumers Coronaviruses COVID-19 Emotions Epidemics Herding Information processing Knowledge Marketing Marketing research Pandemics Psychological aspects Social aspects Social identity Social networks Sustainability Virtual communities |
title | Effects of Knowledge Anxiety and Cognitive Processing Bias on Brand Avoidance during COVID-19: The Mediating Role of Attachment Anxiety and Herd Mentality |
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