How to Ask Questions about Drinking and Sex: Response Effects in Measuring Consumer Behavior
This article reports a nationwide study of response effects based on answers from almost 1,200 respondents to threatening behavioral questions presented in various formats. Results indicate that threatening questions requiring yes-or-no answers can be asked in any format, but that threatening questi...
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| Published in: | Journal of marketing research 1977-08, Vol.14 (3), p.316-321 |
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| title |
How to Ask Questions about Drinking and Sex: Response Effects in Measuring Consumer Behavior |
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Article |
| creator |
Blair, Ed Sudman, Seymour Bradburn, Norman M. Stocking, Carol |
| subjects |
Alcohol drinking Alcoholic beverages Alcoholic intoxication Beer industry Beers Consumer behavior Consumption taxes Guidelines Human sexual behavior Kissing Question Formulation Questionnaires Reporting standards |
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Journal of marketing research, 1977-08, Vol.14 (3), p.316-321 |
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This article reports a nationwide study of response effects based on answers from almost 1,200 respondents to threatening behavioral questions presented in various formats. Results indicate that threatening questions requiring yes-or-no answers can be asked in any format, but that threatening questions requiring quantified answers are best asked in open-ended, long questions with respondent-familiar wording. |
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eng |
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EBSCOhost Business Source Ultimate; JSTOR Archival Journals and Primary Sources Collection; ABI/INFORM Global |
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ISSN: 0022-2437 |
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0022-2437 1547-7193 |
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