Information technology and banking services: synergy that drives niche quality customer driven services in Nigerian banks
The rising cost of information Technology (IT) in Nigerian banks together with higher benefit expectations associated with it have increased the need for understanding the costs and benefits relating to IT. The objective of this paper is to evaluate the effect of information Technology (IT) on quali...
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| Published in: | International journal of marketing and technology 2014-04, Vol.4 (4), p.37-56 |
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| Main Authors: | , |
| Format: | Article |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | The rising cost of information Technology (IT) in Nigerian banks together with higher benefit expectations associated with it have increased the need for understanding the costs and benefits relating to IT. The objective of this paper is to evaluate the effect of information Technology (IT) on quality customer driven banking services generally and to examine the notable gamut of information technology investments impact on bank income streams and services. This research work further evaluates the aspects of present day proactive banking operations where performance could be significantly enhanced through the application of information technology. |
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| ISSN: | 2249-1058 |