The Study of Influencing Online Banking Information Security Products Service Quality Factors Based on Customer Perception

The Study of Influencing Online Banking Information Security Products Service Quality Factors Based on Customer Perception

The service quality of the online banking information security product has become the important bottleneck of every financial institution to further explore online market and development potential customers. Through study the domestic and overseas scholars about the quality of service fields, puttin...

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Published in:Energy procedia 2011, Vol.13, p.1203-1213
Main Authors: Qiu-dan, Xing, Ting, Lei, Yunfei, Li
Format: Article
Language:eng
Subjects:
multiple regression analysis
Online banking information security product
Service quality
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recordid cdi_elsevier_sciencedirect_doi_10_1016_j_egypro_2011_11_169
title The Study of Influencing Online Banking Information Security Products Service Quality Factors Based on Customer Perception
format Article
creator Qiu-dan, Xing
Ting, Lei
Yunfei, Li
subjects multiple regression analysis
Online banking information security product
Service quality
ispartof Energy procedia, 2011, Vol.13, p.1203-1213
description The service quality of the online banking information security product has become the important bottleneck of every financial institution to further explore online market and development potential customers. Through study the domestic and overseas scholars about the quality of service fields, putting the part of the research extends to the service quality of the online banking information security product measurement process, and trying to build the measurement model suit for the service quality of the online banking information security product. We survey the university student of shaanxi Xian and use the internet to investigation, while using the factor analysis and multiple regression method to verify the evaluation model and assessment index of rationalities. We extract the main influence factors of the service quality of the online bank information security products, preceding a deeper analysis. Finally, we derive the main influence factors of the online bank information security products service quality
language eng
source BACON - Elsevier - GLOBAL_SCIENCEDIRECT-OPENACCESS; ScienceDirect - Connect here FIRST to enable access
identifier ISSN: 1876-6102
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