Seafood Sustainability Supply Chain Trends and Challenges in Japan: Marine Stewardship Council Fisheries and Chain of Custody Certificates

In Japan, fisheries’ product has decreased since the 1980s, and the government amended the fisheries law in 2020 to shift to managed fisheries. However, awareness of seafood sustainability is still low. This study identifies the reason for the low awareness and states the necessary actions to increa...

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Bibliographic Details
Published in:	Sustainability (Basel, Switzerland) Switzerland), 2022-10, Vol.14 (20), p.13523
Main Authors:	Iue, Minako, Makino, Mitsutaku, Asari, Misuzu
Format:	Article
Language:	eng
Subjects:	Amendments (Parliamentary practice) Certification CoC certificate Consumers Councils Distributors Fish Fisheries fisheries certificate Fisheries management Fishery industry laws Fishing Green products Logistics Marine fish Marketing research Paralympic Games Preferences Seafood Seasonal variations Social norms Stakeholders supply chain Supply chains Surveys Sustainability Sustainable development sustainable fishery sustainable seafood trade Wholesale industry
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Summary:	In Japan, fisheries’ product has decreased since the 1980s, and the government amended the fisheries law in 2020 to shift to managed fisheries. However, awareness of seafood sustainability is still low. This study identifies the reason for the low awareness and states the necessary actions to increase sustainable seafood consumption. The proactive stakeholders in seafood supply were surveyed to determine the current status of sustainable seafood sales. Marine Stewardship Council-certified fishers and MSC’s Chain-of-Custody certification holders answered the questionnaires. Fishers showed a positive attitude, citing proactive sales channel expansions and contributions to sustainability. Distributors were primarily passive, mainly because they obtained the certification at the request of their clients, and about half of them did not disseminate information between consumers and suppliers. Both fishers and distributors expect the government to promote campaigns and education. The stages of the awareness of producers, intermediary trade, and retailers are different and did not align. Therefore, if the supply chain stakeholders proactively educate themselves, choose sustainable products from the fishers, and pass the sustainability information to the consumers, sustainable seafood consumption would progress.
ISSN:	2071-1050 2071-1050