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20by Lee, Leonard, Inman, J. Jeffrey, Argo, Jennifer J., Böttger, Tim, Dholakia, Utpal, Gilbride, Timothy, van Ittersum, Koert, Kahn, Barbara, Kalra, Ajay, Lehmann, Donald R., McAlister, Leigh M., Shankar, Venkatesh, Tsai, Claire I.Get full text
Published in Journal of the Association for Consumer Research
Article