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Examining the Linearity of Customer Satisfaction: Return on Satisfaction as an Alternative
by
Devasagayam, Raj
,
R. Stark, Nicholas
,
Valestin, Laura Spitz
Published in
Business perspectives and research
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Business Perspectives And Research
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Brand Loyalty
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Customer Satisfaction
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Customer Satisfaction/Dissatisfaction
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Return On Quality
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Return On Satisfaction
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Ebscohost Business Source Ultimate
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