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Srinivasan, Shuba
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Search Results - Srinivasan, Shuba
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Srinivasan, Shuba
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1
Who Benefits from Store Brand Entry?
by
Pauwels, Koen
,
Srinivasan, Shuba
Published in
Marketing science (Providence, R.I.)
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Do Promotions Benefit Manufacturers, Retailers, or Both?
by
Srinivasan, Shuba
,
Pauwels, Koen
,
Hanssens, Dominique M
,
Dekimpe, Marnik G
Published in
Management science
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Retail-Price Drivers and Retailer Profits
by
Nijs, Vincent R
,
Srinivasan, Shuba
,
Pauwels, Koen
Published in
Marketing science (Providence, R.I.)
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4
Estimating Cannibalization Rates for Pioneering Innovations
by
van Heerde, Harald J.
,
Srinivasan, Shuba
,
Dekimpe, Marnik G.
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Marketing science (Providence, R.I.)
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Sibling Rivalry: Estimating Cannibalization Rates for Innovations
by
van Heerde, Harald J.
,
Srinivasan, Shuba
,
Dekimpe, Marnik G.
Published in
GfK marketing intelligence review
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