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Srinivasan, Shuba
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Journal Of Marketing
Search Results - Srinivasan, Shuba
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Srinivasan, Shuba
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1
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
by
Pauwels, Koen
,
Silva-Risso, Jorge
,
Srinivasan, Shuba
,
Hanssens, Dominique M.
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Journal of marketing
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2
Product Innovations, Advertising, and Stock Returns
by
Srinivasan, Shuba
,
Pauwels, Koen
,
Silva-Risso, Jorge
,
Hanssens, Dominique M
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3
Product Innovations, Advertising, and Stock Returns
by
Srinivasan, Shuba
,
Pauwels, Koen
,
Silva-Risso, Jorge
,
Hanssens, Dominique M.
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Journal of marketing
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4
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
by
Osinga, Ernst C
,
Leeflang, Peter S.H
,
Srinivasan, Shuba
,
Wieringa, Jaap E
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5
Demand-Based Pricing versus Past-Price Dependence: A Cost-Benefit Analysis
by
Srinivasan, Shuba
,
Pauwels, Koen
,
Nijs, Vincent
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Journal of marketing
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6
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
by
Osinga, Ernst C.
,
Leeflang, Peter S.H.
,
Srinivasan, Shuba
,
Wieringa, Jaap E.
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Journal of marketing
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Journal Of Marketing
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