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Sarmah, Bijoylaxmi
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Search Results - Sarmah, Bijoylaxmi
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11
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Sarmah, Bijoylaxmi
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1
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
by
Kamboj, Shampy
,
Sarmah, Bijoylaxmi
,
Gupta, Shivam
,
Dwivedi, Yogesh
Published in
International journal of information management
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2
Consumer engagement in village eco-tourism: A case of the cleanest village in Asia - Mawlynnong
by
Sharma, Neeraj
,
Sarmah, Bijoylaxmi
Published in
Journal of global scholars of marketing science
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3
Construction and validation of the customer social participation in brand communities scale
by
Kamboj, Shampy
,
Sarmah, Bijoylaxmi
Published in
Internet research
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4
Customer co-creation in hotel service innovation: An interpretive structural modeling and MICMAC analysis approach
by
Sarmah, Bijoylaxmi
,
Rahman, Zillur
Published in
Benchmarking : an international journal
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5
Co-creation in hotel service innovation using smart phone apps: an empirical study
by
Sarmah, Bijoylaxmi
,
Kamboj, Shampy
,
Rahman, Zillur
Published in
International journal of contemporary hospitality management
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6
Impact of mobile banking failure on bank customers' usage behaviour: the mediating role of user satisfaction
by
Kamboj, Shampy
,
Sharma, Manika
,
Sarmah, Bijoylaxmi
Published in
International journal of bank marketing
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7
Social media and co-creative service innovation: an empirical study
by
Sarmah, Bijoylaxmi
,
Kamboj, Shampy
,
Kandampully, Jay
Published in
Online information review
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8
Customer co-creation in hotel service innovation
by
Sarmah, Bijoylaxmi
,
Rahman, Zillur
Published in
Benchmarking : an international journal
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9
Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation
by
Behl, Abhishek
,
Kamboj, Shampy
,
Sarmah, Bijoylaxmi
,
Pereira, Vijay
,
Sharma, Kirti
,
Rammal, Hussain Gulzar
,
Arrigo, Elisa
Published in
International marketing review
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10
Customer co-creation and adoption intention towards newly developed services: an empirical study
by
Sarmah, Bijoylaxmi
,
Rahman, Zillur
,
Kamboj, Shampy
Published in
Consumer Behavior in Tourism and Hospitality
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11
Sustainability, Social Responsibility and Value Co-creation: A Case Study Based Approach
by
Sarmah, Bijoylaxmi
,
Islam, Jamid Ul
,
Rahman, Zillur
Published in
Procedia, social and behavioral sciences
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Benchmarking : An International Journal
2
Consumer Behavior In Tourism And Hospitality
1
International Journal Of Bank Marketing
1
International Journal Of Contemporary Hospitality Management
1
International Journal Of Culture, Tourism And Hospitality Research
1
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1
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1
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1
Journal Of Global Scholars Of Marketing Science
1
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1
Subjects
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8
Customer Services
7
Business & Economics
7
Innovations
5
Tourism
5
Hotels & Motels
4
Service Innovation
4
Travel
4
Hospitality Industry
4
Customer Satisfaction
4
Business
4
Co-Creation
3
Consumer Behavior
3
Customer Participation
3
Digital Media
3
India
3
Management
3
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3
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Ingentaconnect Journals
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Emerald
7
Emerald Backfiles
4
Library & Information Science Abstracts (Lisa)
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Sciencedirect
2
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2
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Taylor & Francis Ssh 2022
1
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1
Ebscohost Business Source Ultimate
1
Backfile Package - Business, Management And Accounting Including Supplement 1 [Yub]
1
Ezb Electronic Journals Library
1
Sciencedirect Backfile Package - Business, Management And Accounting
1
Backfile Package - Decision Sciences [Ydt]
1
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