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12by Paschen, Jeannette, Pitt, Leyland, Kietzmann, JanGet full text
Published in The Journal of business & industrial marketing
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14by Farshid, Mana, Paschen, Jeannette, Eriksson, Theresa, Kietzmann, JanGet full text
Published in Business horizons
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17by Paschen Jeannette, Pitt Leyland, Kietzmann, JanGet full text
Published in The Journal of business & industrial marketing
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