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20by Brown, Stephen W., Webster, Frederick E., Steenkamp, Jan-Benedict E. M., Wilkie, William L., Sheth, Jagdish N., Sisodia, Rajendra S., Kerin, Roger A., MacInnis, Deborah J., McAlister, Leigh, Raju, Jagmohan S., Bauerly, Ronald J., Johnson, Don T., Singh, Mandeep, Staelin, RichardGet full text
Published in Journal of marketing
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