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M'Sallem, Wafa
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M'Sallem, Wafa
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1
Role of motivation in the return of blood donors: mediating roles of the socio-cognitive variables of the theory of planned behavior
by
M’Sallem, Wafa
Published in
International review on public and nonprofit marketing
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2
Predictors of internet banking adoption
by
Mzoughi, Nabil
,
M'Sallem, Wafa
Published in
International journal of bank marketing
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3
Exploring Factors Affecting Voters' Participation in a Presidential Campaign: A Qualitative Study in a Post-Revolutionary Society
by
Ben Lazreg, Jihene
,
M'Sallem, Wafa
Published in
Journal of political marketing
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Predictors of internet banking adoption: Profiling Tunisian postponers, opponents and rejectors
by
Mzoughi, Nabil
,
M’Sallem, Wafa
Published in
International journal of bank marketing
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5
Investigating Educators' Intention to Adopt M-Learning: A Comparative Study Between Arab Business Schools
by
Negra, Anissa
,
M'sallem, Wafa
,
Mzoughi, Mohamed Nabil
Published in
International journal of technology and human interaction
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6
Resistance to Internet Banking Adoption in Tunisia: A Grounded Theory Approach
by
M'Sallem, Wafa
,
Mzoughi, Mohamed Nabil
Published in
International journal of technology and human interaction
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7
Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction
by
Wafa M’Sallem
,
Nabil Mzoughi
,
Olfa Bouhlel
Published in
Innovative marketing
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International Journal Of Bank Marketing
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