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Loosley, Roger
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The effect on brand management when a business migrates onto the internet: A legal perspective Part 2: Links and consumer protection
by
Loosley, Roger
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Richards, Stuart
,
Gregory, Joanne
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The journal of brand management
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The effect on brand management when a business migrates onto the internet: A legal perspective Part 1: Advertising, trade marks and direct marketing
by
Loosley, Roger
,
Richards, Stuart
,
Gregory, Joanne
Published in
The journal of brand management
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