Managing Financial Variation: Insights into the Finance Marketing Interface

by Locander, William B, Goebel, Daniel J
Published in Managerial finance

The Quality Train Is Leaving and Marketers Are Nodding off in the Club Car

by Locander, William B., Goebel, Daniel J.
Published in Journal of marketing theory and practice

Effects of sales presentation topic on cognitive responses in industrial buying groups

by Forrester, William R, Locander, William B
Published in Journal of the Academy of Marketing Science

The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction

by Locander, William B., Hermann, Peter W.
Published in Journal of marketing research

Dimensional Relationships of Aided Recall and Recognition

by Zinkhan, George M., Locander, William B., Leigh, James H.
Published in Journal of advertising

Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom

by Henke, John W., Locander, William B., Mentzer, John T., Nastas, George
Published in Journal of marketing education

Enhancing purchasing's strategic reputation: Evidence and recommendations for future research

by Goebel, Daniel J, Marshall, Greg W, Locander, William B
Published in The journal of supply chain management

Attribution Theory and Advertising Effectiveness

by Sparkman, Richard M., Locander, William B.
Published in The Journal of consumer research

Environmentally Concerned Consumers-Racial Variations

by Murphy, Patrick E., Kangun, Norman, Locander, William B.
Published in Journal of marketing

The effect of self-confidence and anxiety on risk reduction strategies for an innovative product

by Hermann, Peter, Locander, William B
Published in Journal of the Academy of Marketing Science

Activity-Based Costing

by Goebel, Daniel J., Marshall, Greg W., Locander, William B.
Published in Industrial marketing management

The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction

by Locander, William B., Hermann, Peter W.
Published in Journal of marketing research

Improving the effectiveness of persuasive communications: Matching message with functional profile

by Austin Spivey, W., Michael Munson, J., Locander, William B.
Published in Journal of business research

Market-Driving Organizations: A Framework

by Carrillat, François A., Fernando Jaramillo, William B. Locander
Published in Academy of Marketing Science review

Developing a Leadership-Rich Culture: The Missing Link to Creating a Market-Focused Organization

by Locander, William B, Hamilton, Frank, Ladik, Daniel, Stuart, James
Published in Journal of market-focused management

A Functional Approach to Attitude Measurement

by Locander, William B., Spivey, W. Austin
Published in Journal of marketing research

Staying Within the Flock

by Locander, William B
Published in Marketing management (Chicago, Ill.)

The Journey Begins

by Locander, William B
Published in Marketing management (Chicago, Ill.)

The Effect of Question Form on Gathering Income Data by Telephone

by Locander, William B., Burton, John P.
Published in Journal of marketing research

Modeling the product elimination decision

by Locander, William B, Scannell, Richard W
Published in Omega (Oxford)