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Koporcic, Nikolina
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Search Results - Koporcic, Nikolina
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Koporcic, Nikolina
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Interactive Network Branding: demonstrating the importance of firm representatives for small and medium-sized enterprises in emerging markets
by
Koporcic, Nikolina
Published in
The Journal of business & industrial marketing
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THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT
by
Koporčić, Nikolina
,
Tolušić, Zdravko
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Rešetar, Zlatko
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Ekonomski vjesnik
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Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction
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Koporcic, Nikolina
,
Halinen, Aino
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IMP journal
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The importance of Interactive Network Branding for business relationship development: insights from emerging markets
by
Koporcic, Nikolina
,
Ivanova-Gongne, Maria
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The Journal of business & industrial marketing
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Conceptualizing Interactive Network Branding in business markets: developing roles and positions of firms in business networks
by
Koporcic, Nikolina
,
Tornroos, Jan-Ake
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The Journal of business & industrial marketing
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