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Asia Pacific Journal Of Marketing And Logistics
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Asia Pacific Journal Of Marketing And Logistics
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Kamboj, Shampy
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Applying uses and gratifications theory to understand customer participation in social media brand communities: Perspective of media technology
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Kamboj, Shampy
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Asia Pacific journal of marketing and logistics
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Applying uses and gratifications theory to understand customer participation in social media brand communities
by
Kamboj, Shampy
Published in
Asia Pacific journal of marketing and logistics
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Journal Title
Asia Pacific Journal Of Marketing And Logistics
Subjects
Brand Commitment
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Participation
1
Web 2.0
1
Virtual Communities
1
Uses And Gratifications
1
Social Sciences
1
Social Networks
1
Snss
1
Marketing
1
Brand Communities
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Internet
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Customers
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Customer Social Participation
1
Business & Economics
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Business
1
Brand Trust
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Word Of Mouth
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Emerald Ejournals
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Emerald Backfiles
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Abi/Inform Global
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Emerald Management 120
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