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Does pickup service quality explain buy online pickup in-store service user's citizenship behavior? Moderating role of product categories and gender
by
Natarajan, Thamaraiselvan
,
Ramanan, Deepak V.
,
Jayapal, Jegan
Published in
TQM journal
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How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender
by
Natarajan, Thamaraiselvan
,
Veera Raghavan, Deepak Ramanan
,
Jayapal, Jegan
Published in
Kybernetes
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Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal
by
Natarajan, Thamaraiselvan
,
Jayapal, Jegan
,
Jegan, Sinthubairavi
,
Gangadharan, Nakul
,
Thamaraiselvan, Poongkundran
Published in
Journal of promotion management
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The Television Cult: Prevalence of Brand Placements in an Indian Reality Show
by
Natarajan, Thamaraiselvan
,
Jayapal, Jegan
,
Gangadharan, Nakul
Published in
Journal of promotion management
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Brand Placements: An Exemplary Integration in Reality Shows
by
Natarajan, Thamaraiselvan
,
Jayapal, Jegan
,
Jegan, Sinthubairavi
,
Gangadharan, Nakul
Published in
Quarterly review of film and video
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Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic: a pragmatic view
by
Natarajan, Thamaraiselvan
,
Geetha Raveendran Nair, Jayadevan
,
Jayapal, Jegan
Published in
Asia-Pacific journal of business administration
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Consumption of Branded Functional Beverages Post-COVID Pandemic: An Empirical Investigation in a Developing Economy Using Behavioral Change Models
by
Natarajan, Thamaraiselvan
,
G. R., Jayadevan
,
Jayapal, Jegan
Published in
Journal of food products marketing
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