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Childers, Terry L.
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Search Results - Childers, Terry L.
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Childers, Terry L.
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1
To Have and to Hold: The Influence of Haptic Information on Product Judgments
by
Peck, Joann
,
Childers, Terry L.
Published in
Journal of marketing
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2
Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making
by
Kidwell, Blair
,
Hardesty, David M.
,
Childers, Terry L.
Published in
The Journal of consumer research
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3
The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions
by
Childers, Terry L.
,
Rao, Akshay R.
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The Journal of consumer research
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The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?
by
Heckler, Susan E.
,
Childers, Terry L.
Published in
The Journal of consumer research
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5
Conditions for a Picture-Superiority Effect on Consumer Memory
by
Childers, Terry L.
,
Houston, Michael J.
Published in
The Journal of consumer research
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6
All Dressed up with Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory
by
Childers, Terry L.
,
Jass, Jeffrey
Published in
Journal of consumer psychology
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7
Assessment of the Psychometric Properties of an Opinion Leadership Scale
by
Childers, Terry L.
Published in
Journal of marketing research
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8
Picture-Word Consistency and the Elaborative Processing of Advertisements
by
Houston, Michael J.
,
Childers, Terry L.
,
Heckler, Susan E.
Published in
Journal of marketing research
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