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Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
by
Umashankar, Nita
,
Grewal, Dhruv
,
Guha, Abhijit
,
Bohling, Timothy R.
Published in
Journal of marketing research
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Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing
by
Kumar, V.
,
Bohling, Timothy R.
,
Ladda, Rajendra N.
Published in
Industrial marketing management
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