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Search Results - Abrokwah-Larbi, Kwabena
Search Results - Abrokwah-Larbi, Kwabena
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The impact of customer-focus on the performance of business organizations: evidence from SMEs in an emerging West African economy
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Abrokwah-Larbi, Kwabena
Published in
African journal of economic and management studies
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An empirical investigation of the impact of marketing analytics capability on SME performance: a resource-based view approach
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Abrokwah-Larbi, Kwabena
Published in
Asia-Pacific journal of business administration
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The nexus between customer value analytics and SME performance in emerging market: a resource-based view perspective
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Abrokwah-Larbi, Kwabena
Published in
Journal of global entrepreneurship research
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Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions
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Abrokwah-Larbi, Kwabena
Published in
Journal of contemporary marketing science
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The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
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Abrokwah-Larbi, Kwabena
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Awuku-Larbi, Yaw
Published in
Journal of entrepreneurship in emerging economies
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The impact of marketing modification on the performance of food processing SMEs in Ghana
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Abrokwah-Larbi, Kwabena
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Awuku-Larbi, Yaw
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Journal of research in marketing and entrepreneurship
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African Journal Of Economic And Management Studies
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Asia-Pacific Journal Of Business Administration
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Journal Of Contemporary Marketing Science
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Journal Of Entrepreneurship In Emerging Economies
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Journal Of Global Entrepreneurship Research
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Journal Of Research In Marketing And Entrepreneurship
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Ghana
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Internet Of Things
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