When Identity Marketing Backfires: Consumer Agency in Identity Expression

by Bhattacharjee, Amit, Berger, Jonah, Menon, Geeta
Published in The Journal of consumer research

Focus on Authors

Published in Marketing science (Providence, R.I.)

Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice

by Wilcox, Keith, Kramer, Thomas, Sen, Sankar
Published in The Journal of consumer research

Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique

by Hirschman, Elizabeth C.
Published in The Journal of consumer research

Assessing the Influence of Journal of Consumer Research: A Citation Analysis

by Cote, Joseph A., Leong, Siew Meng, Cote, Jane
Published in The Journal of consumer research

Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice

by Fishbach, Ayelet, Dhar, Ravi
Published in The Journal of consumer research

Comparing Journal of Consumer Psychology and Journal of Consumer Research

by Alon, Anat, Morrin, Maureen, Bechwati, Nada Nasr
Published in Journal of consumer psychology

"Reading" whiteness in consumer research

by Burton, Dawn
Published in Consumption, markets and culture

Scientific identity of "top" research journals in the broader discipline of marketing

by Svensson, Göran, Helgesson, Thomas, Slåtten, Terje, Tronvoll, Bård
Published in European business review

Sponsorship‐Linked Marketing: The Role of Articulation in Memory

by Cornwell, T. Bettina, Humphreys, Michael S., Maguire, Angela M., Weeks, Clinton S., Tellegen, Cassandra L.
Published in The Journal of consumer research

Do Reverse‐Worded Items Confound Measures in Cross‐Cultural Consumer Research? The Case of the Material Values Scale

by Wong, Nancy, Rindfleisch, Aric, Burroughs, James E.
Published in The Journal of consumer research

Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence

by Cotte, June, Wood, Stacy L.
Published in The Journal of consumer research

How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money

by Saini, Ritesh, Monga, Ashwani
Published in The Journal of consumer research

Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context

by Burroughs, James E., Glen Mick, David
Published in The Journal of consumer research

Ethical Trends in Marketing and Psychological Research

by Kimmel, Allan J.
Published in Ethics & behavior

Construing the Critical Imagination: Comments and Necessary Diversions

by Hetrick, William P., Lozada, Héctor R.
Published in The Journal of consumer research

Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective

by Zinkhan, George M., Roth, Martin S., Saxton, Mary Jane
Published in The Journal of consumer research

Talking to Ourselves: A Dialogical Exploration of Consumption Experiences

by Bahl, Shalini, Milne, George R.
Published in The Journal of consumer research

You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences

by Irmak, Caglar, Vallen, Beth, Sen, Sankar
Published in The Journal of consumer research

Assessing Measurement Invariance in Cross‐National Consumer Research

by Steenkamp, Jan‐Benedict E. M., Baumgartner, Hans
Published in The Journal of consumer research