CSR-authenticity and conciliation after service failure: the role of apology and compensation

by Atav, Gizem, Chatterjee, Subimal, Kuru, Basak
Published in The Journal of consumer marketing

Buyer-seller negotiation in consumer markets: an intention congruence approach

by Shehryar, Omar
Published in The Journal of consumer marketing

Exploring the psychological characteristics of style and fashion clothing orientations

by Nielsen, Kristian Steensen, Joanes, Tina, Webb, Dave, Gupta, Shipra, Gwozdz, Wencke
Published in The Journal of consumer marketing

How electronic word of mouth (eWOM) shapes consumer social media shopping

by Beck, Brittany, Moore Koskie, Melanie, Locander, William
Published in The Journal of consumer marketing

Differential effects of physical and financial threats in weight loss advertising: a case of uncertainty

by Thornton, Corliss, Davis, Lenita, Weinberg, Bruce
Published in The Journal of consumer marketing

Market segmentation based on customer experience dimensions extracted from online reviews using data mining

by Pandey, Shweta, Pandey, Neeraj, Chawla, Deepak
Published in The Journal of consumer marketing

The bright and dark sides of online customer engagement on brand love

by Siu, Noel Yee Man, Zhang, Tracy Junfeng, Yeung, Raissa Sui-Ping
Published in The Journal of consumer marketing

Understanding impulse buying: a two-faceted tale

by Yassin, Cherouk Amr, Soares, Ana Maria
Published in The Journal of consumer marketing

Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships

by Brinson, Nancy H., Lemon, Laura L., Bender, Coral, Graham, Annika Fetzer
Published in The Journal of consumer marketing

Local versus global food consumption: the role of brand authenticity

by Riefler, Petra
Published in The Journal of consumer marketing

The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences

by Mele, Cristina, Russo-Spena, Tiziana, Tregua, Marco, Amitrano, Cristina Caterina
Published in The Journal of consumer marketing

The ultimate escape: escapism, sports fan passion and procrastination across two cultures

by Astakhova, Marina, Leonard, Ethan B, Doty, D. Harold, Yang, Jie, Yu, Mingchuan
Published in The Journal of consumer marketing

What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context

by Mahdi, Ali, Farah, Maya F, Ramadan, Zahy
Published in The Journal of consumer marketing

The effects of firm-generated content on different social media platforms on viral marketing

by Zhang, Renping, Chen, Xingyu, Wang, Wei, Shafi, Mohsin
Published in The Journal of consumer marketing

The impact of nutrition labeling on consumer perceptions of wine

by Popovich, Deidre, Velikova, Natalia
Published in The Journal of consumer marketing

Why do we twitch? Vicarious consumption in video-game livestreaming

by Kohls, Harper, Hiler, Jacob L., Cook, Laurel Aynne
Published in The Journal of consumer marketing

How do Machiavellianism, narcissism and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure?

by Hancock, Tyler, Waites, Stacie F., Johnson, Catherine M., Stevens, Jennifer L.
Published in The Journal of consumer marketing

Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals

by Lee, Younghwa, Bakpayev, Marat, Yoon, Sukki, Kim, Kacy
Published in The Journal of consumer marketing

Marketing #neurodiversity for well-being

by Go Jefferies, Josephine, Ahmed, Wasim
Published in The Journal of consumer marketing

Guest editorial: Mental health and the marketplace: a research agenda

by Mirabito, Ann, Adkins, Natalie Ross, Crosby, Elizabeth, Farrell, Justine, Machin, Jane
Published in The Journal of consumer marketing