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13by Davis, Lenita, Hautamaki, Pia, Deeter-schmelz, Dawn RGet full text
Published in The Journal of business & industrial marketing
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17by Ruiz-Alba, José L, Martín-Peña, María-LuzGet full text
Published in The Journal of business & industrial marketing
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18by Brodie, Roderick, Nenonen, Suvi, Storbacka, KajGet full text
Published in The Journal of business & industrial marketing
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