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19by Hamilton, Rebecca, Thompson, Debora, Bone, Sterling, Chaplin, Lan Nguyen, Griskevicius, Vladas, Goldsmith, Kelly, Hill, Ronald, John, Deborah Roedder, Mittal, Chiraag, O’Guinn, Thomas, Piff, Paul, Roux, Caroline, Shah, Anuj, Zhu, MengGet full text
Published in Journal of the Academy of Marketing Science
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