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Berger, Jonah
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Search Results - Berger, Jonah
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Berger, Jonah
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1
Word of mouth and interpersonal communication: A review and directions for future research
by
Berger, Jonah
Published in
Journal of consumer psychology
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2
Broadcasting and Narrowcasting: How Audience Size Affects What People Share
by
BARASCH, ALIXANDRA
,
BERGER, JONAH
Published in
Journal of marketing research
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3
What Makes Online Content Viral?
by
BERGER, JONAH
,
MILKMAN, KATHERINE L.
Published in
Journal of marketing research
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4
What Drives Immediate and Ongoing Word of Mouth?
by
BERGER, JONAH
,
SCHWARTZ, ERIC M.
Published in
Journal of marketing research
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5
science of sharing and the sharing of science
by
Milkman, Katherine L.
,
Berger, Jonah
Published in
Proceedings of the National Academy of Sciences - PNAS
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6
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
by
Berger, Jonah
,
Sorensen, Alan T.
,
Rasmussen, Scott J.
Published in
Marketing science (Providence, R.I.)
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7
How Language Shapes Word of Mouth's Impact
by
PACKARD, GRANT
,
BERGER, JONAH
Published in
Journal of marketing research
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8
How Content Acquisition Method Affects Word of Mouth
by
CHEN, ZOEY
,
BERGER, JONAH
Published in
The Journal of consumer research
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9
Fired Up for the Future: How Time Shapes Sharing
by
WEINGARTEN, EVAN
,
BERGER, JONAH
Published in
The Journal of consumer research
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10
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth
by
Berger, Jonah
,
Rocklage, Matthew D
,
Packard, Grant
Published in
The Journal of consumer research
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11
Common “Wisdom” Put to the Test: Bad News Can be Good News … Sometimes
by
Berger, Jonah
,
Sorensen, Alan T.
,
Rasmussen, Scott J.
Published in
GfK marketing intelligence review
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11
Journal Title
Journal Of Marketing Research
4
The Journal Of Consumer Research
3
Gfk Marketing Intelligence Review
1
Journal Of Consumer Psychology
1
Marketing Science
1
Proceedings Of The National Academy Of Sciences - Pnas
1
Subjects
Word Of Mouth
Social Sciences
10
Business
9
Business & Economics
9
Marketing
7
Consumer Economics: Empirical Analysis
6
Northern America
6
Studies
6
U.s
6
Word Of Mouth Advertising
5
Virales Marketing
5
Consumer Behavior
5
Business And International Management
4
Consumer
4
Economic Sociology, Economic Anthropology, Language, Social And Economic Stratification
3
Economics And Econometrics
3
Kommunikation
3
Search, Learning, Information And Knowledge, Communication, Belief, Unawareness
3
Advertising
2
Consumers
2
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Jstor
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Ebscohost Business Source Ultimate
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Sage Complete
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Oxford Academic Journals (Oup)
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Oxford University Press Journals Archive
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Ezb Free E-Journals
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Elsevier Sciencedirect Journals
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Science Citation Index Expanded (Web Of Science)
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Doaj Directory Of Open Access Journals
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Wiley Online Library Journals Frontfile Complete
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1
International Bibliography Of The Social Sciences (Ibss)
1
Open Access: Biodiversity Heritage Library
1
Wiley Online (Archive)
1
Full-Text Journals In Chemistry (Open Access)
1
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