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Search Results - Berger, Jonah
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Berger, Jonah
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1
Broadcasting and Narrowcasting: How Audience Size Affects What People Share
by
BARASCH, ALIXANDRA
,
BERGER, JONAH
Published in
Journal of marketing research
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2
Communication Channels and Word of Mouth: How the Medium Shapes the Message
by
Berger, Jonah
,
Iyengar, Raghuram
Published in
The Journal of consumer research
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3
What Makes Online Content Viral?
by
BERGER, JONAH
,
MILKMAN, KATHERINE L.
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Journal of marketing research
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Subtle Signals of Inconspicuous Consumption
by
Berger, Jonah
,
Ward, Morgan
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The Journal of consumer research
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5
Where Consumers Diverge from Others: Identity Signaling and Product Domains
by
Berger, Jonah
,
Heath, Chip
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The Journal of consumer research
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6
What Drives Immediate and Ongoing Word of Mouth?
by
BERGER, JONAH
,
SCHWARTZ, ERIC M.
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Journal of marketing research
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7
Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors
by
Berger, Jonah
,
Rand, Lindsay
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The Journal of consumer research
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8
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
by
Sela, Aner
,
Berger, Jonah
,
Liu, Wendy
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The Journal of consumer research
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9
Visual Influence and Social Groups
by
MCSHANE, BLAKELEY B.
,
BRADLOW, ERIC T.
,
BERGER, JONAH
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Journal of marketing research
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10
When Identity Marketing Backfires: Consumer Agency in Identity Expression
by
Bhattacharjee, Amit
,
Berger, Jonah
,
Menon, Geeta
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The Journal of consumer research
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