Perceived relationship quality and post‐purchase perceived value: An integrative framework

by Moliner, Miguel A., Sánchez, Javier, Rodríguez, Rosa M., Callarisa, Luís
Published in European journal of marketing

Systematic response errors in self-reported category buying frequencies

by Ludwichowska, Gosia, Romaniuk, Jenni, Nenycz-Thiel, Magda
Published in European journal of marketing

Purchase decision: does too much choice leave us unhappy?

by Tang, Yun-Chia, Hsieh, Yi-Ching, Chiu, Hung-Chang
Published in European journal of marketing

The bigger society: considering lived consumption experiences in managing social change around obesity

by Cronin, James Martin, McCarthy, Mary, Brennan, Mary, McCarthy, Sinéad
Published in European journal of marketing

Collaborative authenticity: How stakeholder-based source effects influence message evaluations in integrated care

by Orazi, Davide Christian, Newton, Fiona Joy
Published in European journal of marketing

Modeling regret effects on consumer post-purchase decisions

by Bui, My, Krishen, Anjala S, Bates, Kenneth
Published in European journal of marketing

The influence of experiential augmentation on product evaluation

by Creusen, Mariëlle E.H., Gemser, Gerda, Candi, Marina
Published in European journal of marketing

Health commodified, health communified: navigating digital consumptionscapes of well-being

by Cavusoglu, Lena, Demirbag-Kaplan, Melike
Published in European journal of marketing

The influence of loyalty programme membership on customer purchase behaviour

by Meyer-Waarden, Lars
Published in European journal of marketing

How shopping orientation influences the effectiveness of monetary and nonmonetary promotions

by Büttner, Oliver B, Florack, Arnd, Göritz, Anja S
Published in European journal of marketing

Concerned protesters: from compassion to retaliation

by Antonetti, Paolo, Maklan, Stan
Published in European journal of marketing

Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation

by Antioco, Michael, Kleijnen, Mirella
Published in European journal of marketing

Measuring the quality of relationships in consumer services: an empirical study

by Roberts, Keith, Varki, Sajeev, Brodie, Rod
Published in European journal of marketing

A new understanding of satisfaction model in e-re-purchase situation

by Ha, Hong-Youl, Janda, Swinder, Muthaly, Siva K
Published in European journal of marketing

Product value importance and consumer preference for visual complexity and symmetry

by Creusen, Mariëlle E.H, Veryzer, Robert W, Schoormans, Jan P.L
Published in European journal of marketing

Original brands in competition against high quality copycats

by Nguyen, Hang, Gunasti, Kunter
Published in European journal of marketing

How far is too far?: Investigating purchasing across packaged goods and services categories for retailer branded products

by Nenycz-Thiel, Magda, Romaniuk, Jenni
Published in European journal of marketing

The context of choice as boundary condition for gender differences in brand choice considerations

by Friedmann, Enav, Lowengart, Oded
Published in European journal of marketing

Speak my language if you want my money: Service language's influence on consumer tipping behavior

by Yves Van Vaerenbergh, Holmqvist, Jonas
Published in European journal of marketing

Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention?

by Huang, Yu‐An, Phau, Ian, Lin, Chad
Published in European journal of marketing