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Search Results - Warlop, Luk
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Warlop, Luk
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Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory
by
Pieters, Rik
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Warlop, Luk
,
Wedel, Michel
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Management science
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The Piecemeal Approach to Comparative Advertising
by
Muthukrishnan, A. V.
,
Warlop, Luk
,
Alba, Joseph W.
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Marketing letters
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