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Berger, Jonah
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Journal Of Consumer Research
Search Results - Berger, Jonah
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Berger, Jonah
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1
Communication Channels and Word of Mouth: How the Medium Shapes the Message
by
Berger, Jonah
,
Iyengar, Raghuram
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The Journal of consumer research
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2
Subtle Signals of Inconspicuous Consumption
by
Berger, Jonah
,
Ward, Morgan
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The Journal of consumer research
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3
Where Consumers Diverge from Others: Identity Signaling and Product Domains
by
Berger, Jonah
,
Heath, Chip
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4
Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors
by
Berger, Jonah
,
Rand, Lindsay
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5
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
by
Sela, Aner
,
Berger, Jonah
,
Liu, Wendy
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6
When Identity Marketing Backfires: Consumer Agency in Identity Expression
by
Bhattacharjee, Amit
,
Berger, Jonah
,
Menon, Geeta
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