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Consumer behavior
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European Journal Of Marketing
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Journal Title:
European Journal Of Marketing
Source:
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Search Results - Consumer behavior
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for search '
Consumer behavior
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1
Self-persuasion as marketing technique: the role of consumers’ involvement
by
Bernritter, Stefan F
,
van Ooijen, Iris
,
Müller, Barbara C.N
Published in
European journal of marketing
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2
When and how brands affect importance of product attributes in consumer decision process
by
Park, Hyun Young
,
Chang, Sue Ryung
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European journal of marketing
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3
Unpicking motives to purchase locally-produced food: analysis of direct and moderation effects
by
Memery, Juliet
,
Angell, Robert
,
Megicks, Phil
,
Lindgreen, Adam
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European journal of marketing
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4
Characterizing the spaces of consumer value experience in value co-creation and value co-destruction
by
Sahhar, Yasin
,
Loohuis, Raymond
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European journal of marketing
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5
Non-musical sound branding – a conceptualization and research overview
by
Graakjær, Nicolai Jørgensgaard
,
Bonde, Anders
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European journal of marketing
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Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics
by
Flaherty, Sarah Jane
,
McCarthy, Mary
,
Collins, Alan M
,
McCafferty, Claire
,
McAuliffe, Fionnuala M
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7
Omnichannel promotions and their effect on customer satisfaction
by
Blom, Angelica
,
Lange, Fredrik
,
Hess, Ronald L
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European journal of marketing
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8
Local food sales and point of sale priming: evidence from a supermarket field experiment
by
Brečić, Ružica
,
Sinčić Ćorić, Dubravka
,
Lučić, Andrea
,
Gorton, Matthew
,
Filipović, Jelena
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European journal of marketing
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