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International Bibliography Of The Social Sciences (Ibss)
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Shen, Chung-Chi
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new perspective on the effects of price promotions in Taiwan: a longitudinal study of a Chinese society
by
Shen, Yung-Cheng
,
Chi, Chung-Hsing
,
Chen, Ja-Shen
Published in
International journal of consumer studies
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Brand Image
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Promotion
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Prices
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Price Promotion
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