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7by Penn, William S., Luck, David J., Meissner, Frank, Hogaboom, Alma C.Get full text
Published in Journal of marketing
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12by Penn, William S., Regan, William J., Hogaboom, Alma C., Luck, David J.Get full text
Published in Journal of marketing
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13by Penn, William S., Hollander, Stanley C., Luck, David J., Meissner, FrankGet full text
Published in Journal of marketing
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14by Penn, William S., Bearchell, Charles A., Schendel, D.E., Gross, WalterGet full text
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17by Penn, William S., Regan, William J., Luck, David J., Boom, Alma C. Hog AGet full text
Published in Journal of marketing
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18by Penn, William S., Hollander, Stanley C., Meissner, Frank, Hogaboom, Alma C.Get full text
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