Brand equity e valor de marca: proposição e validação de um modelo

by Romanello, Denis Lino, Freire, Otavio, Quevedo-Silva, Filipe, Santos, Eduardo Biagi Almeida
Published in Revista brasileira de marketing

The influence of corporate social marketing in the corporate identity: an study on food industries of the state of Parana, Brazil/A influencia do marketing social corporativo na identidade corporativa: um estudo nas industrias de alimentos do Parana

by Correa, Patricia Soares Azoline, Vieira, Francisco Giovanni David, Scharf, Edson Roberto
Published in Acta scientiarum. Human and social sciences

ENSINO E PESQUISA DE MARKETING: A PILULA VERMELHA COMO ALTERNATIVA

by Moreira Casotti, Leticia
Published in Revista de administração de emprêsas

Responsabilidad social de las empresas y fundaciones empresariales en la construccion de marcas responsables

by Monfort, Abel, Villagra, Nuria
Published in El profesional de la informacion

PAZARLAMA LİTERATÜRÜNE LOJİSTİK PERSPEKTİFİNDEN BİR BAKIŞ: LOJİSTİK HİZMET SAĞLAYICILAR VE ENDÜSTRİYEL PAZARLAMA

by ÖZOĞLU, Buket
Published in Global journal of economics and business studies

A Prática Relacional Existente entre um Fabricante e seus Distribuidores e a Percepção de Valor do Relacionamento na Díade

by De Toni, Deonir, Milan, Gabriel Sperandio, Costa, Geverson Custódio, Larentis, Fabiano
Published in BBR Brazilian business review (Portuguese ed.)

What Makes Value Propositions Distinct and Valuable to New Companies Committed to Scale Rapidly?

by Bailetti, Tony, Tanev, Stoyan, Keen, Christian
Published in Technology innovation management review

What Predicts Patients' Adoption Intention Toward mHealth Services in China: Empirical Study

by Deng, Zhaohua, Hong, Ziying, Ren, Cong, Zhang, Wei, Xiang, Fei
Published in JMIR mHealth and uHealth

Validating brand identification and personality scale within the South African retail-banking context

by van Deventer, Marko
Published in Banks and bank systems

Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years

by Gao, Peng, Meng, Fanchen, Mata, Mário Nuno, Martins, José Moleiro, Iqbal, Shahid, Correia, Anabela Batista, Dantas, Rui Miguel, Waheed, Abdul, Xavier Rita, João, Farrukh, Muhammad
Published in Journal of theoretical and applied electronic commerce research

La innovacion en el paradigma del marketing relacional/Innovation in the paradigm of relationship marketing/Inovacao no paradigma do marketing relacional

by Arosa-Carrera, Charles R, Chica-Mesa, Juan Carlos
Published in Estudios gerenciales

Efecto del gasto y la estancia en la composición del mercado de turistas internacionales en las denominaciones de origen de AOVE en Andalucía

by MERCADÉ MELÉ, PERE, Vena Oya, Julio, Barreal Pernas, Jesús
Published in Investigaciones regionales

Evaluación de los efectos de la confianza del consumidor sobre el boca-oído electrónico DANS LES MAGASINS DE COMMERCE ÉLECTRONIQUE EN COLOMBIE

by Diaz, Linda Rocio Hernandez
Published in Innovar : revista de ciencias administrativas y sociales

Evaluación de la calidad percibida del servicio en un encuentro deportivo: caso de estudio un partido de fútbol

by Alvarez Cano, Ana Milena, Ospina Galindez, Johann Alexis
Published in Pensamiento & gestión

ÖRGÜTSEL BAKIŞ AÇISIYLA SİMBİYOTİK İLİŞKİLERİN BİBLİYOMETRİK ANALİZİ VE HARİTALAMASI

by Demirel, Ebru
Published in Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi

Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios/Use of mediating and moderating variables in explaining consumer...

by Bustamante, Juan Carlos
Published in Estudios gerenciales

Uso de variables mediadoras y moderadoras en la explicacion de la lealtad del consumidor en ambientes de servicios

by Carlos Bustamante, Juan
Published in Estudios gerenciales

The Relationship between Service Quality, Customer Satisfaction and Customer Loyalty: An Investigation in Vietnamese Retail Banking Sector

by Ngo, Minh Vu, Nguyen, Huu Huan
Published in Journal of competitiveness

The relation between market orientation and marketing activities of residential condominium builders in londrina and maringa/A relacao entre orientacao para o mercado e as atividades de marketing de construtoras de condominios residenciais de londrina e maringa/La relacion entre orientacion para el mercado ylas actividades de marketing de constructoras de urbanizaciones residenciales de londrina y maringa

by Munhoz, Alexandre Joao, Pacagnan, Mario Nei
Published in Revista de gestão

The relation between market orientation and marketing activities of residential condominium builders in londrina and maringa/A relacao entre orientacao para o mercado e as atividades de marketing de construtoras de condominios residenciais de londrina e maringa/La relacion entre orientacion para el mercado ylas actividades de marketing de constructoras de urbanizaciones residenciales de londrina y maringa

by Munhoz, Alexandre Joao, Pacagnan, Mario Nei
Published in Revista de gestão