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Search Results - "The Marketing series"
Showing
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"The Marketing series"
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1
Who Benefits from Store Brand Entry?
by
Pauwels, Koen
,
Srinivasan, Shuba
Published in
Marketing science (Providence, R.I.)
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2
Toward a better understanding of the interplay of personal values and the internet
by
Schiffman, Leon G.
,
Sherman, Elaine
,
Long, Mary M.
Published in
Psychology & marketing
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Understanding the Relationships among Brands, Consumers, and Resellers
by
Webster, Frederick E
Published in
Journal of the Academy of Marketing Science
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4
A Nonparametric Approach to Identifying Latent Relationships in Hierarchical Models
by
Shively, Thomas S
,
Allenby, Greg M
,
Kohn, Robert
Published in
Marketing science (Providence, R.I.)
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5
Empirical Generalizations About Market Evolution and Stationarity
by
Dekimpe, Marnik G.
,
Hanssens, Dominique M.
Published in
Marketing science (Providence, R.I.)
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6
COPING WITH CONSUMERISM: INIRODUCTION
by
Moyer, M S
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The Business quarterly
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7
A Model and Methodology for the Development of Consumer Information Programs
by
Capon, Noel
,
Lutz, Richard J.
Published in
Journal of marketing
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8
VIEWPOINTS AND COMMUNICATIONS: The Consumer's Right To Consumer Education: A Rejoinder
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The Journal of consumer affairs
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Marketing Science
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Journal Of Marketing
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