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    Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling.

    Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling. by Lambin, Jean-Jacques, 1933-

    Edition: 3rd ed.
    Other Authors: “…Schuiling, Isabelle, 1962-…”
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