Marketing Science InstituteFounded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as well as marketing executives from 60+ leading companies.
As a nonprofit institution, MSI financially supports academic research on topics of importance to business performance. Every two years, MSI asks the Board of Trustees to provide input to help set priorities for the research that will guide activities for the next few years. MSI supports studies by academics on these issues and disseminates the results through conferences, workshops, webinars, publications, and online content.
MSI headquarters are located in Cambridge, Massachusetts. The primary governing body of MSI is the Board of Trustees, which is made up of representatives of each of MSI’s member companies. MSI's staff of 11 employees are responsible for membership and research programs, conferences, publications, and all other operations. Provided by Wikipedia
3Marketing and the public interest : proceedings of a symposium / conducted by Marketing Science Institute in honor of E.T. Grether, June 8-10, 1977 ; edited by John F. Cady.Published 1978“...Marketing Science Institute...”