Search Results - Institute of Marketing

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  1. 1
    Quarterly review of marketing.

    Quarterly review of marketing.

    “…Institute of Marketing…”
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  2. 2
    Marketing communications / Colin J. Coulson-Thomas.

    Marketing communications / Colin J. Coulson-Thomas. by Coulson-Thomas, Colin

    Published 1983
    “…Institute of Marketing…”
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  3. 3
    Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices / John Winkler.

    Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices / John Winkler. by Winkler, John

    Published 1983
    “…Institute of Marketing…”
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  4. 4
    Management controls in marketing / (by) R.M.S. Wilson.

    Management controls in marketing / (by) R.M.S. Wilson. by Wilson, R. M. S. (Richard Malcolm Sano), 1946-

    Published 1973
    “…Institute of Marketing…”
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  5. 5
    Marketing forum.

    Marketing forum.

    “…Institute of Marketing…”
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  6. 6
    Sponsorship : the newest marketing skill / Victor Head.

    Sponsorship : the newest marketing skill / Victor Head. by Head, Victor

    Published 1981
    “…Institute of Marketing…”
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  7. 7
    Marketing in the UK : a survey of current practice and performance / by Graham J. Hooley, Christopher J. West, James E. Lynch ; with a commentary by Aubrey Wilson.

    Marketing in the UK : a survey of current practice and performance / by Graham J. Hooley, Christopher J. West, James E. Lynch ; with a commentary by Aubrey Wilson. by Hooley, Graham J.

    Published 1984
    “…Institute of Marketing…”
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  8. 8
    Cases in marketing strategy : a book of case studies about strategy in marketing... / sponsored by Institute of Marketing; written by... Gordon S.C.Wills [et al]; edited by Martin van Mesdag with a foreword by J.F.Briggs.

    Cases in marketing strategy : a book of case studies about strategy in marketing... / sponsored by Institute of Marketing; written by... Gordon S.C.Wills [et al]; edited by Martin...

    Published 1977
    “…Institute of Marketing…”
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  9. 9
    The marketing primer : key issues and topics explained / Geoff Lancaster and Lester Massingham.

    The marketing primer : key issues and topics explained / Geoff Lancaster and Lester Massingham. by Lancaster, Geoffrey A.

    Published 1988
    “…Chartered Institute of Marketing…”
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  10. 10
    Financial aspects of marketing / Keith Ward.

    Financial aspects of marketing / Keith Ward. by Ward, Keith

    Published 1989
    “…Chartered Institute of Marketing…”
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  11. 11
    Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan with David J. Pearson.

    Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan with David J. Pearson. by Wilson, R. M. S. (Richard Malcolm Sano), 1946-

    Published 1992
    “…Chartered Institute of Marketing…”
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  12. 12
    Business law : a complete guide for students of business and marketing / R.G. Lawson and D. Smith.

    Business law : a complete guide for students of business and marketing / R.G. Lawson and D. Smith. by Lawson, R. G. (Richard Grenville), 1943-

    Edition: 2nd ed.
    “…Chartered Institute of Marketing…”
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  13. 13
    Effective sales management / John Strafford and Colin Grant.

    Effective sales management / John Strafford and Colin Grant. by Strafford, John, 1942-

    Edition: 2nd ed.
    “…Chartered Institute of Marketing…”
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  14. 14
    Market focus : achieving and sustaining marketing effectiveness.

    Market focus : achieving and sustaining marketing effectiveness. by Brown, Rick

    Published 1993
    “…Chartered Institute of Marketing…”
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  15. 15
    Marketing success.

    Marketing success.

    “…Chartered Institute of Marketing…”
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  16. 16
    International marketing communications / Tom Griffin.

    International marketing communications / Tom Griffin. by Griffin, Tom

    Published 1993
    “…Chartered Institute of Marketing…”
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  17. 17
    The effective advertiser / Tom Brannan.

    The effective advertiser / Tom Brannan. by Brannan, Tom

    Published 1993
    “…Chartered Institute of marketing…”
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  18. 18
    Computer-aided marketing and selling : information asset management / Robert Shaw.

    Computer-aided marketing and selling : information asset management / Robert Shaw. by Shaw, Robert, 1950-

    Published 1991
    “…Chartered Institute of Marketing…”
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  19. 19
    Effective management for marketing / Angela Hatton and Mike Worsam.

    Effective management for marketing / Angela Hatton and Mike Worsam. by Hatton, Angela

    Published 1995
    “…Chartered Institute of Marketing…”
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  20. 20
    Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.

    Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. by Fifield, Paul

    Published 1995
    “…Chartered Institute of Marketing…”
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  21. 21
    Professional services marketing / Neil Morgan.

    Professional services marketing / Neil Morgan. by Morgan, Neil

    Published 1991
    “…Chartered Institute of Marketing…”
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  22. 22
    The fundamentals and practice of marketing / John Wilmshurst.

    The fundamentals and practice of marketing / John Wilmshurst. by Wilmshurst, John

    Edition: 3rd ed.
    “…Chartered Institute of Marketing…”
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  23. 23
    Economic theory and marketing practice / Angela Hatton and Michael Oldroyd.

    Economic theory and marketing practice / Angela Hatton and Michael Oldroyd. by Hatton, Angela

    Published 1992
    “…Chartered Institute of Marketing…”
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  24. 24
    Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall.

    Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall. by Evans, Margaret Kinnell

    Published 1997
    “…Chartered Institute of Marketing…”
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  25. 25
    International marketing / Stanley J. Paliwoda, Michael J. Thomas.

    International marketing / Stanley J. Paliwoda, Michael J. Thomas. by Paliwoda, Stanley J.

    Edition: 3rd ed.
    “…Chartered Institute of Marketing…”
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  26. 26
    Sales management / Chris J. Noonan.

    Sales management / Chris J. Noonan. by Noonan, Chris J.

    Published 1998
    “…Chartered Institute of Marketing…”
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  27. 27
    The marketing manual / Michael J. Baker.

    The marketing manual / Michael J. Baker. by Baker, Michael J. (Michael John), 1935-

    Published 1998
    “…Chartered Institute of Marketing…”
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  28. 28
    Profitable product management / Richard A. Collier.

    Profitable product management / Richard A. Collier. by Collier, Richard A.

    Published 1995
    “…Chartered Institute of Marketing…”
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  29. 29
    Market-led strategic change : transforming the process of going to market / Nigel Piercy.

    Market-led strategic change : transforming the process of going to market / Nigel Piercy. by Piercy, Nigel

    Edition: 2nd ed.
    “…Chartered Institute of Marketing…”
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  30. 30
    Strategic marketing management : planning, implementation, and control.

    Strategic marketing management : planning, implementation, and control. by Wilson, R. M. S. (Richard Malcolm Sano), 1946-

    Edition: 2nd ed. /
    “…Chartered Institute of Marketing…”
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  31. 31
    The CIM handbook of stategic marketing / editors: Colin Egan and Michael J. Thomas.

    The CIM handbook of stategic marketing / editors: Colin Egan and Michael J. Thomas.

    Published 1998
    “…Chartered Institute of Marketing…”
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  32. 32
    Strategic marketing : planning and control / Graeme Drummond, John Ensor.

    Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Drummond, Graeme

    Published 1999
    “…Chartered Institute of Marketing…”
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  33. 33
    Marketing strategy / Paul Fifield.

    Marketing strategy / Paul Fifield. by Fifield, Paul

    Edition: 2nd ed.
    “…Chartered Institute of Marketing…”
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  34. 34
    Marketing planning for services / Malcolm McDonald and Adrian Payne.

    Marketing planning for services / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm, 1938-

    Published 1996
    “…Chartered Institute of Marketing…”
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  35. 35
    The CIM handbook of export marketing : a practical guide to opening and expanding markets overseas / Chris Noonan.

    The CIM handbook of export marketing : a practical guide to opening and expanding markets overseas / Chris Noonan. by Noonan, Chris J.

    Edition: 2nd ed.
    “…Chartered Institute of Marketing…”
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  36. 36
    From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.

    From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. by De Chernatony, L. (Leslie)

    Published 2001
    “…Chartered Institute of Marketing…”
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  37. 37
    Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy.

    Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy. by Piercy, Nigel

    Edition: 3rd ed.
    “…Chartered Institute of Marketing…”
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  38. 38
    eMarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey.

    eMarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey. by Smith, P. R. (Paul Russell), 1957-

    Published 2002
    “…Chartered Institute of Marketing…”
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  39. 39
    Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.

    Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. by Drummond, Graeme

    Edition: 3rd ed.
    “…Chartered Institute of Marketing…”
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  40. 40
    Marketing communications 2006-2007 Graham Hughes and Chris Fill.

    Marketing communications 2006-2007 Graham Hughes and Chris Fill. by Huges, Graham

    Published 2006
    “…Chartered Institute of Marketing…”
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  41. 41
    Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].

    Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].

    Edition: 3rd ed.
    “…Chartered Institute of Marketing…”
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  42. 42
    Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.

    Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p... by Gummesson, Evert, 1936-

    Published 1999
    “…Chartered Institute of Marketing…”
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  43. 43
    The marketing of services / Donald W. Cowell.

    The marketing of services / Donald W. Cowell. by Cowell, Donald W.

    Published 1984
    “…Institute of Marketing…”
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  44. 44
    Case studies in international marketing / edited by Peter Doyle and Norman A. Hart.

    Case studies in international marketing / edited by Peter Doyle and Norman A. Hart.

    Published 1982
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  45. 45
    Teachers' manual for Case studies in international marketing / edited by Peter Doyle and Norman A. Hart.

    Teachers' manual for Case studies in international marketing / edited by Peter Doyle and Norman A. Hart.

    Published 1982
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  46. 46
    The practice of public relations / edited by Wilfred Howard.

    The practice of public relations / edited by Wilfred Howard.

    Edition: 3rd ed.
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  47. 47
    Legal aspects of marketing / John Livermore.

    Legal aspects of marketing / John Livermore. by Livermore, John

    Edition: 4th ed.
    “…Institute of Marketing…”
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  48. 48
    Business analysis for marketing managers / (by) L.A. Rogers.

    Business analysis for marketing managers / (by) L.A. Rogers. by Rogers, L. A. (Leonard Alfred), 1921-

    Published 1978
    “…Institute of Marketing…”
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  49. 49
    The fundamentals of advertising / John Wilmshurst.

    The fundamentals of advertising / John Wilmshurst. by Wilmshurst, John

    Published 1985
    “…Institute of Marketing…”
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  50. 50
    The marketing of services / Donald W. Cowell.

    The marketing of services / Donald W. Cowell. by Cowell, Donald W.

    Published 1991
    “…Chartered Institute of Marketing…”
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