Showing 21 - 40 results of 53 for search 'Institute of Marketing' Refine Results
  1. 21
    International marketing / Stanley J. Paliwoda, Michael J. Thomas.
    by Paliwoda, Stanley J.
    Published 1998
    Edition: 3rd ed.
    “...Chartered Institute of Marketing...”
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  2. 22
    Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall.
    by Evans, Margaret Kinnell
    Published 1997
    “...Chartered Institute of Marketing...”
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  3. 23
    Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].
    Published 2006
    Edition: 3rd ed.
    “...Chartered Institute of Marketing...”
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  4. 24
    Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.
    by Gummesson, Evert, 1936-
    Published 1999
    “...Chartered Institute of Marketing...”
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  5. 25
    Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
    by Fifield, Paul
    Published 1995
    “...Chartered Institute of Marketing...”
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  6. 26
    Effective management for marketing / Angela Hatton and Mike Worsam.
    by Hatton, Angela
    Published 1995
    “...Chartered Institute of Marketing...”
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  7. 27
    Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan with David J. Pearson.
    “...Chartered Institute of Marketing...”
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  8. 28
    The effective advertiser / Tom Brannan.
    by Brannan, Tom
    Published 1993
    “...Chartered Institute of marketing...”
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  9. 29
    Computer-aided marketing and selling : information asset management / Robert Shaw.
    by Shaw, Robert, 1950-
    Published 1991
    “...Chartered Institute of Marketing...”
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  10. 30
    International marketing communications / Tom Griffin.
    by Griffin, Tom
    Published 1993
    “...Chartered Institute of Marketing...”
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  11. 31
    Strategic marketing management : planning, implementation, and control.
    Edition: 2nd ed. /
    “...Chartered Institute of Marketing...”
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  12. 32
    Market-led strategic change : transforming the process of going to market / Nigel Piercy.
    by Piercy, Nigel
    Published 1997
    Edition: 2nd ed.
    “...Chartered Institute of Marketing...”
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  13. 33
    The CIM handbook of stategic marketing / editors: Colin Egan and Michael J. Thomas.
    Published 1998
    “...Chartered Institute of Marketing...”
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  14. 34
    Strategic marketing : planning and control / Graeme Drummond, John Ensor.
    by Drummond, Graeme
    Published 1999
    “...Chartered Institute of Marketing...”
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  15. 35
    Marketing strategy / Paul Fifield.
    by Fifield, Paul
    Published 1998
    Edition: 2nd ed.
    “...Chartered Institute of Marketing...”
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  16. 36
    Market-led strategic change : a guide to transforming the process of going to market / Nigel F. Piercy.
    by Piercy, Nigel
    Published 2002
    Edition: 3rd ed.
    “...Chartered Institute of Marketing...”
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  17. 37
    Marketing planning for services / Malcolm McDonald and Adrian Payne.
    by McDonald, Malcolm, 1938-
    Published 1996
    “...Chartered Institute of Marketing...”
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  18. 38
    The CIM handbook of export marketing : a practical guide to opening and expanding markets overseas / Chris Noonan.
    by Noonan, Chris J.
    Published 1999
    Edition: 2nd ed.
    “...Chartered Institute of Marketing...”
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  19. 39
    The marketing manual / Michael J. Baker.
    “...Chartered Institute of Marketing...”
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  20. 40
    Profitable product management / Richard A. Collier.
    by Collier, Richard A.
    Published 1995
    “...Chartered Institute of Marketing...”
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